Wednesday, July 22, 2015 1:01:04 PM

Home goods enthusiasts and “do-it-yourselfers” lead busy, active lives. Wouldn’t it be great if you could reach these customers on the go, wherever they happen to be? Well, geotargeting can help you to do just that. Modern global positioning system (GPS) technology allows any mobile device user to find nearby amenities or navigate unfamiliar highways and byways using Google maps.

Increase Foot Traffic

As a home goods marketer, you can harness this same technology to increase foot traffic by delivering specific messages, targeted advertising, and time-sensitive special offers to any consumers within a certain geographic radius.

Pinpoint Your Customers

In today’s fast paced world, convenience is everything, and marketing content is practically worthless without context. Geotargeting enables you to pinpoint the exact latitude and longitude of your customers to find exactly where they spend their time.

Develop an Effective Ad Campaign

In much the same way that cookies compile data about online behavior, GPS technology complies data about real-life behavior outside of the virtual world. This data can be used to develop and refine the effectiveness of your advertising campaigns.

Deliver a Targeted Message

Imagine the ideal home goods consumer. He has “liked” certain home products on Facebook and sports a browser history that is full of renovation and remolding websites. Now image that this individual is strolling down the street right outside your store. Geotargeting lets you deliver a targeted marketing message to him at the precise moment that he is most likely to patronize your business.

Target Existing Customers

This technology is also an ideal way to target existing customers who have already signed up to receive consumer updates and/or special offers. The possibilities of geotargeting are nearly limitless. It can take you exactly as far as your imagination and your brand marketing prowess allows.

Offering a full suite of geotargeting solutions, the LA Times can help home goods advertisers reach existing and potential customers who are nearest to them. Our digital marketing professionals can also ensure that your ad message is delivered directly to those individuals who are most likely to visit your store. We can help you concentrate your marketing efforts in specific cities, zip codes, and neighborhoods. For hyper-targeted campaigns, we can even use mobile geotargeting techniques to reach potential shoppers within meters of your front door.

Categories: Home Improvement

Tags: home furnishing, home improvement, marketing tips, targeted ads