Wednesday, July 01, 2015 4:19:18 PM

As you read this report, take a moment to ask yourself: Could this message be communicated more effectively through an online video? Although print articles and marketing messages will always have a place in the modern landscape, more and more real estate agents and companies are adding video to their marketing campaign in order to attract more perspective home buyers.

According to the industry experts at Cisco Systems, video will account for 69% of all consumer Internet traffic by 2017.

Video marketing creates a highly engaging and immersive experience

The benefits of video marketing are obvious. By incorporating moving images, sound effects, music, and other cinematic elements, marketing videos create an immersive sensory experience that can instantly viewer’s grab attention and add significant power to your important message.

Reach potential home buyers where they spend most of their time — online.

Video marketing reaches potential home buyers where they spend the vast majority of their online time. YouTube currently attracts more than a billion unique visitors each month. That’s more online traffic than any other social media site except Facebook. YouTube, however, is only one of many digital outlets for video marketing. Users of Facebook, LinkedIn, and other leading Internet sites are increasingly sharing information through various video formats.

Video ads prompt consumers to look for more information

The Online Publishers Association has found that 80% of Internet users have viewed a video advertisement in the past 30 days. After viewing the ad, 46% of these viewers report taking some form of direct action including looking for more information about the subject of the video, visiting the website named in the video, and/or purchasing the specific product or service that was featured in the video.

Categories: Real Estate

Tags: real estate, video content, marketing tips