Audience

Audience

With our broad reach in print, online, and mobile, LA Times can help you target any consumer segment you are trying to reach. Savvy digital users, affluent and educated homeowners with the means to shop and travel, families with children, young stylish trendsetters, and Hispanic audience… Let us get you connected.

Send a sales inquiry

The combined reach of Los Angeles Times and latimes.com is #1 in the L.A. market, beating major broadcast networks and local radio stations.

Los Angeles Times vs. Network Affiliates

L.A. DMA Adults Reached


The Los Angeles Times reaches more L.A. DMA adults than any local network TV affiliates.

One ad on the Los Angeles Times Sunday newspaper reaches more L.A. DMA adults than an ad spot on the top 5 prime time network TV stations combined.

Source: Scarborough Los Angeles, CA 2012 Release 2.

Los Angeles Times vs. Local Radio Stations

L.A. DMA Adults Reached


The Los Angeles Times reaches more L.A. DMA adults with one ad than an ad spot on the top 10 local radio stations morning and afternoon drive combined.

Source: Scarborough Los Angeles, CA 2012 Release 2.

Latimes.com vs. Top TV & Radio Websites

L.A. DMA Adults Reached


Latimes.com reaches more L.A. DMA adults than any local media (TV or radio) websites .

Source: Scarborough Los Angeles, CA 2012 Release 2. Past 30 days website visitors.

TIP: Use our Planner to sort by multiple demos
BROWSE BY audience demo
Ages 21-34
Ages 25-54
Ages 35+
$25-49K HHI
$50-74K HHI
$75-99K HHI
$100K+ HHI
Men
Women
Hispanic
College Grad+
Some College
Has Kids
DID YOU KNOW?

The Los Angeles Times Media Group reaches 8 million+ consumers every week.

Scarborough Recontact 2011 Release 2, Aug 10-Jul 11

You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.

Source: Mediamark Research & Intelligence, Spring 2009 (Los Angeles Mediamarket)

A single ad in the Los Angeles Times reaches more people than running an ad during both morning and evening drive times on the top 20 radio stations in Los Angeles.

Source: Scarborough Los Angeles 2009 Release 2 (Los Angeles DMA). Diners: people who dined out in the last 30 days.

Los Angeles Times print and online audience is 52% more likely to have a household income of $250,00+

Source: Scarborough Los Angeles, CA 2011 Release 2

Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192)

Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).

 
  Tweet