Audience

Audience

With our broad reach in print, online, and mobile, LA Times can help you target any consumer segment you are trying to reach. Savvy digital users, affluent and educated homeowners with the means to shop and travel, families with children, young stylish trendsetters, and Hispanic audience… Let us get you connected.

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The Los Angeles Times is the #1 media in the L.A. market, beating competitors of different channels in total audience reached.

One ad in the LA Times reaches more Angelenos than:

  • one ad on each of the top 5 prime time network TV stations combined.
  • one ad on each of the top 10 local radio stations combined (morning and afternoon drive)

Los Angeles Times vs. Network TV & Local Radio

L.A. DMA Adults Reached


Source: Scarborough Los Angeles, CA 2014 Release 1. TV audience: Top 5 English language TV stations, Prime time average half hour. Radio audience: morning and afternoon drive (6am - 10am & 3pm - 7pm) aqh.


Latimes.com reaches more L.A. DMA adults than any local media websites.

Latimes.com vs. Top Local Media Websites

L.A. DMA Adults Reached


Source: comScore, 2014 Q3 average.

DID YOU KNOW?

The Los Angeles Times Media Group reaches 6.8 million+ consumers in L.A. every week.

Scarborough Research, Los Angeles, 2014 Release 2.

Los Angeles Times readers are 64% more likely to have a household income of $250,000 than the average Angeleno.

Source: Scarborough Research, Los Angeles, 2014 R2.

A single ad in the Los Angeles Times reaches more people than running an ad during both morning and evening drive times on the top 20 radio stations in Los Angeles.

Source: Scarborough, Los Angeles 2014 Release 2 (Los Angeles DMA).

Los Angeles Times readers are 39% more likely to be home owners with HHI $100K+, and 83% more likely to own a home valued at $1 million+.

Source: Scarborough Los Angeles, CA 2014 Release 2

Sunday LA Times readers are 78% more likely to have visited Europe than the average adult in the market.

Sources: Scarborough Reseaerch, Los Angeles, 2014 Release 2.


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