Latimes.com is a digital powerhouse. As the #1 digital platform in L.A., we’re transforming our iconic journalism into immersive and interactive experiences for audiences and brands.
• 25 million monthly unique visitors
• 110 million monthly page views
• Content is shared 266x an hour
• 485,000 video hours watched per month
We are a premium content company committed to delivering innovative experiences across all platforms that engage, inform and inspire audiences through our iconic and trusted brands. We provide solutions that drive results for our customers.
Hoylosangeles.com provides trusted Spanish-language news and information to Southern California. Vibrant content includes expanded video stories as well as the latest news, photo galleries, sports, and entertainment coverage with interactive elements relevant to Hispanic culture and lifestyle.
Digital Marketing Services
Our market-leading expertise in advertising technology sets us apart. We’ll work with you to identify metrics that show who your target market is, where they go in the virtual – and real – world, how to reach them, and how to know if you’re reaching them most effectively. We don’t use off-the-shelf solutions or push templated products. Our approach is built on individualized, relevant, and measureable data, along with an analytics infrastructure to track your campaign from start to successful finish. Dozens of targeting tactics enable you to reach consumers more precisely:
- Category targeting, including auto, home, finance, health, education, family/moms, retail, travel and many more
- Behavioral targeting, e.g. job seekers, dieters, wedding planners, etc.
- Contextual targeting and re-targeting
- Connected TV
- Private Marketplace
Source: Omniture 6 month average July 2014 – January 2015; Newspaper Association of America, “Mobile-exclusive use surges among young adults.”; 3-month average comScore January 2015; latimes.com UVs PVs comScore October 2015; The Radicati Group, Inc, Email Statistics Report, 2011-2015; Exact Target, 2012 Channel Preferences survey; Convinceandconvert.com.