Los Angeles Times events can help companies engage and interact with consumers in new ways. From large-scale, renowned events to custom solutions, we connect with millions of Angelenos annually through multiple experiential touch points.
April 8-9, 2015
The largest literary and lifestyle festival celebrates ideas, inspiration and knowledge. The festival features live bands, poetry readings, chef demos, photography exhibits, film screenings followed by Q&As, cultural entertainment and artists creating their works on-site. The 156,000+ passionate crowd is a diverse mix of families and singles, young and old. The common denominator is they spend significant time – and money – during their visit to the festival.
Labor Day Weekend
Celebrating the culinary diversity of Los Angeles, The Taste is an annual food and wine festival that has something for everyone – from true gastronomes to anyone just looking for a tasting adventure. The Taste is hosted and curated by LA Times award-winning food writers, and draws over 10,000 foodies to five distinct events at the Paramount Pictures Studios on Labor Day weekend.
The Envelope Screening Series showcases some of the year’s best films to an upscale audience of Hollywood guild members, industry decision-makers and passionate entertainment consumers. The series features ten to 12 screenings of full-length theatrical films, which are followed by live Q&A sessions with cast members and key creative talent, each moderated by the Los Angeles Times’ award-winning entertainment writers. Sponsors of The Envelope Screening Series have a unique opportunity to link their brands to both working Hollywood professionals and general market entertainment consumers.
Hero Complex provides valuable opportunities for connecting with comic book, sci-fi and fantasy film fans through special, limited-edition print magazines and convention activations. Printed three times per year, the Hero Complex magazine is timed strategically to debut at major genre events like San Diego Comic-Con, C2E2, Wondercon and New York Comic-Con. This aggressive distribution plan at each convention can be combined with Hero Complex parties and consumer-facing “headquarters” activations, which take place during the convention weekends for a 360-degree approach to reaching festival goers.
The Los Angeles Times Indie Focus is a monthly screening of upcoming independent films, followed by live cast/creator panels moderated by The Times’ movie blogger Mark Olsen. Past guests have included Robert Redford, Dave Grohl, Daniel Radlcliff, Jason Bateman and Joseph Gordon-Levitt to name a few. Indie Focus screenings are hosted at the Sundance Sunset Cinemas in West Hollywood, and each event is promoted in-paper, online, and through The Times’ digital membership database.
May 18-19, 2015
Pulitzer Prize-winning food critic and Los Angeles Times staff writer Jonathan Gold brings together a hand-selected group of diverse restaurants just for subscribers. Attended by 600 upscale epicureans over two nights, Bite Nite is one of the most anticipated culinary events of the year.
Bi-monthly March-December, 2015
Flight Night is a series of events featuring spirit and wine tastings at L.A.’s most-talked about venues. Each event focuses on a particular spirit and explores its nuances, while guests enjoy custom cocktails crafted by noted local mixologists and brand ambassadors.
October 11, 2015
Latinos de Hoy is a star-studded evening that honors contemporary Latinos who have contributed to the vibrant Los Angeles community. More than 300 of the city’s movers and shakers come together to pay tribute to distinguished award recipients in the areas of business, community, entertainment and sports.
Hoy offers sponsorship opportunities that reach the Hispanic consumer with a 360 experiential involvement with a variety of events throughout the year including: “Hoy Neighborhood” at the LA Times “Festival of Books”, numerous financial workshops “Abriendo Puertas”, and “Hoy Cantina” at The Taste, among others.
Event sponsorship offers opportunities to reach affluent families and sports enthusiasts in the coastal Orange County community:
DAILY PILOT CUP
- May 26 – 31, 2015
- Attendance: 2,500 families
- This exciting youth soccer tournament in Newport Beach/Costa Mesa fosters school spirit, promotes sportsmanship and attracts high levels of community involvement.
- Oct 26 – Nov 1, 2015
- Attendance: 85,000+
- For seven days, Newport Beach welcomes the legends of the golf world at the only official PGA Champions Tour event in Orange County.