Every April, 145,000+ people flock to the Festival of Books for a weekend that brings SoCal together in a way that’s unmatched by other media outlets. Readers come to hear authors talk about their work, families enjoy the Target Children’s Stage and outdoor entertainment, and foodies see celebrity chefs perform live demos at the Culinary Stage. Renowned past guests include T.C. Boyle, Joyce Carol Oates, Steve Martin, Sarah Silverman, Giada de Laurentiis, Ariana Huffington and many more. You can be part of it.
SPONSOR OPPORTUNITIES: HOW YOU CAN GET INVOLVED
Sponsors as diverse as Target and Volvo recognize Festival of Books’ marketing power. The Target Children’s Stage has been a place to promote literacy initiatives and reach families, and Volvo—exclusive auto sponsor for two years running—has used vehicle demos to communicate their message of safety and dependability. This is a powerful environment for product displays, placement and tastings, as well as brand activation and recognition. Several integrated sponsorship packages offer varying levels of visibility in print, online and on site.
AUDIENCE: AFFLUENT, EDUCATED AND KEEP COMING BACK
• Average household income: $89,000
• 78% of attendees are college grads
• Approximately 50% of attendees bring kids; of those, 72% of children are age 13 or younger
• 72% of attendees are repeat visitors
• Visitors spend an average of 7.4 hours at the event
Source: 2011 Festival of Books Attendee Survey
