EventsHoy Events

Roaldo Moran, Publisher & General Manager
(213) 237-4361
rmoran@hoyllc.com
latimes.com/about/mediagroup/events/




Hoy Events

Partner with Hoy to bring your message to L.A.'s biggest Latino events and celebrations. Sponsorship and advertising opportunities include integrated advertising packages, activation opportunities and more.

Abriendo Puertas - Various Dates and Locations
Abriendo Puertas financial workshops aim to educate the Hispanic community on how to grow their small businesses. Attendees have the unique opportunity to listen to presentations by various industry professionals, followed by a Q&A. Each workshop culminates with a networking reception where one attendee wins a $10,000 advertising campaign with Hoy.

Extra Extra Activation – Various Events
Hoy’s promo team (1930’s-themed newsies) will promote your brand in association with Hoy at the biggest Hispanic events throughout Los Angeles. This unique, fully integrated activation will bring your brand to life and put your product in the hands of Hispanic consumers. Generate leads as consumers enjoy a red-carpet experience at Hoy events.

Hoy Cultural Neighborhood at the Los Angeles Times Festival of Books - April 2014
The Hoy Cultural Neighborhood will be filled with family fun and entertainment for all ages. An amazing cultural experience from inspirational readings by key Latino authors to exhibits providing the best in Latino art and music.

Cinco de Mayo – May 4, 2014
Cinco de Mayo is one of L.A.’s widely celebrated holidays. The Cinco de Mayo celebration at Whittier Narrows Regional Park in the city of South El Monte, attracts all generations from multiple ethnicities to celebrate the rich Mexican customs and Hispanic Heritage. Join 165,000+ festival attendees with music, food, cultural exhibits, and entertainment.

Mariachi USA Festival - June 2014
The Mariachi USA Festival is the most popular mariachi music event in the country bringing fans from all generations and from around the world to celebrate the tradition of Mexican music. Festival enthusiasts arrive early to enjoy pre-concert activities, picnicking in box seats, and prepare for a night filled with nostalgia and excitement. Hosted at the famous Hollywood Bowl, attendees come back every year to hear their favorite mariachi group or discover a new one.

Hoy Café at the Los Angeles Times The Taste – Labor Day Weekend 2014
The Los Angeles Times and Food & Wine present The Taste where Hoy hosts the Hoy Café featuring traditional Hispanic foods and drinks. The festival, taking over the streets of Downtown Los Angeles, Hollywood and Beverly Hills, showcases the burgeoning and dynamic local culinary scene held throughout the day and night in large tented expanses at historic locales.

Fiestas Patrias - September 2014
Be the host at L.A.’s official Mexican Independence Day Festival at Whittier Narrows Regional Park in the city of South El Monte. It is a fun-filled day of musical performances, food, rides and family-friendly exhibits.

EVENT DETAILS
Date: Various Dates
PLATFORMS

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