EventsHoy Events

Roaldo Moran, Publisher & General Manager
(213) 237-4361
rmoran@hoyllc.com
latimes.com/about/mediagroup/events/




Hoy Events

Partner with Hoy to bring your message to L.A.'s biggest Latino events and celebrations. Sponsorship and advertising opportunities include integrated advertising packages, activation opportunities and more.

Abriendo Puertas - Various Dates and Locations
Abriendo Puertas financial workshops aim to educate the Hispanic community on how to grow their small businesses. Attendees have the unique opportunity to listen to presentations by various industry professionals, followed by a Q&A. Each workshop culminates with a networking reception where one attendee wins a $10,000 advertising campaign with Hoy.

Extra Extra Activation – Various Events
Hoy’s promo team (1930’s-themed newsies) will promote your brand in association with Hoy at the biggest Hispanic events throughout Los Angeles. This unique, fully integrated activation will bring your brand to life and put your product in the hands of Hispanic consumers. Generate leads as consumers enjoy a red-carpet experience at Hoy events.

Hoy Deportes Activation – Various Events
Hoy’s promo team will set up an interactive Sports Zone where Hoy’s audience will engage with your brand and be exposed to sponsors merchandise. This fully integrated activation will bring your brand to life for consumers as attendees will be actively engaged in activities such as Hoy columnist for the day,  sports activities and photo opportunities.   In addition, the Hoy Deportes Activation provides the opportunity for inclusion/branding, text-to-win-promotions, distribution of branded giveaways, sponsorship announcements and digital presence on Hoylosangeles.com and Hoy’s social media sites.

Hoy Cultural Neighborhood at the Los Angeles Times Festival of Books - April 18-19, 2015
The Hoy Cultural Neighborhood will be filled with family fun and entertainment for all ages. An amazing cultural experience from inspirational readings by key Latino authors to exhibits providing the best in Latino art and music.

Cinco de Mayo – May, 2015
Cinco de Mayo is one of L.A.’s widely celebrated holidays. The Cinco de Mayo celebration at Whittier Narrows Regional Park in the city of South El Monte, attracts all generations from multiple ethnicities to celebrate the rich Mexican customs and Hispanic Heritage. Join 165,000+ festival attendees with music, food, cultural exhibits, and entertainment.

Mariachi USA Festival - June 27, 2015
The Mariachi USA Festival is the most popular mariachi music event in the country bringing fans from all generations and from around the world to celebrate the tradition of Mexican music. Festival enthusiasts arrive early to enjoy pre-concert activities, picnicking in box seats, and prepare for a night filled with nostalgia and excitement. Hosted at the famous Hollywood Bowl, attendees come back every year to hear their favorite mariachi group or discover a new one.

Hoy Café at the Los Angeles Times The Taste – Labor Day Weekend 2015
The Los Angeles Times and Food & Wine present The Taste where Hoy hosts the Hoy Café featuring traditional Hispanic foods and drinks. The festival, taking over the streets of Downtown Los Angeles, Hollywood and Beverly Hills, showcases the burgeoning and dynamic local culinary scene held throughout the day and night in large tented expanses at historic locales.

Fiestas Patrias - September 2015
Be the host at L.A.’s official Mexican Independence Day Festival at Whittier Narrows Regional Park in the city of South El Monte. It is a fun-filled day of musical performances, food, rides and family-friendly exhibits.

Latinos de Hoy – October 11, 2015
Be a sponsor of a star-studded evening honoring contemporary Latinos who have contributed to a vibrant Los Angeles community.  More than 300 of the city’s movers and shakers will come together to pay tribute to distinguished award recipients in the areas of community, entertainment, sports, business, fashion, youth, diversity and the arts. The awards evening will kick off with red carpet arrivals followed by a VIP celebration.

EVENT DETAILS
Date: Various Dates
PLATFORMS

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