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Modern outpatient health centers have a lot to offer patients of all kinds. According to the Wharton School of Business, outpatient care accounted for only 10 to 15 percent of total hospital revenue in the early 1990s.
Today, however, that figure has rocketed to nearly 60 percent, and the exponential growth of outpatient care shows absolutely no signs of slowing.
From lower medical costs to versatile “one-stop” care, the advantages of the outpatient health care center are numerous. But many centers are failing to communicate these tremendous advantages to the general public, and therefore, failing to fully capitalize on the unique and convenient services that they provide. The following 10 tips can do wonders to spread the word about your outpatient health care center and lead a stream of new patients to your door.
- Build an attractive website. As recently reported by Becker’s Healthcare, roughly 80 percent of US citizens go online to meet their healthcare needs.
- Create an eye-catching brochure. This is one of the best ways to give potential patients detailed information about your center.
- Participate in social media. Due to its participatory nature, social media is a great way to get people involved in your center.
- Advertise through traditional media outlets. Although one can’t underestimate the importance of digital media, traditional radio, newspaper, and direct mail ads are still extremely useful, particularly for announcing special offers and events.
- Send out a monthly newsletter. This gives you an opportunity to keep people up to date on breaking developments.
- Participate in community events. Securing a booth at a local health fair or community festival is an extremely cost-effective marketing strategy.
- Hold local educational events. Why not combine your promotional efforts with an educational presentation that has true medical value?
- Host free patient screenings. A free health screening attracts an appreciative participatory base that is often in immediate need of medical care.
- Encourage referrals. Consider hanging signs in the waiting room that ask patients to share their positive health center experiences with others.
- Stress patient cost savings. The bottom financial line is a powerful motivator. Inform potential patients about the cost-saving benefits of your outpatient services.
No matter how well your outpatient health care center operates, a comprehensive marketing strategy is absolutely essential if you want to succeed. Contact the LA Times to find out how we can help you advertise and promote your health brand.