Friday, October 30, 2015 4:35:00 PM

The 2015 holiday shopping season hits high gear shortly. The National Retail Federation (NRF) expects an increase of 3.7 percent in retail sales for November and December 2015. For the last ten years, the average retail increase for November and December has been just 2.5 percent.

NRF consumer surveys show significant number increases across a variety of categories including total average holiday dollars spent, shopping via mobile device and splurges on non-gift items.

Retailers have the opportunity to become better connected with consumers today, than any other time in history. Bridging the gap between the in-store and online shopping experience is essential for this connection. While in-store shopping numbers are still strong, ecommerce continues to grow. In 2014, online sales grew by 6.8 percent, while in-store shopping only increased by 4 percent.

Holiday shoppers are more enticed to buy online when they feel the website is secure, easy to read and it's personalized for their shopping experience.

With almost 70 percent of all shoppers browsing for gifts via smartphone or tablet, retailers must offer product pages that can be seen on a small screen and simple, no-hassle fields for entering personal data when making a purchase.

Email marketing still ranks as one of the best promotional tools for retailers. Reach your 2015 holiday shoppers and retain these shoppers throughout 2016 with automated email messages that are personalized and relevant to the shopper.

The latest survey from the National Retail Federation (NRF) reveals that 2015 holiday shoppers plan to spend an average of $805 this season with an increase in online browsing and purchasing.

Categories: Small Business

Tags: marketing tips, trends