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A newly released study by the University of Massachusetts Dartmouth’s Center for Marketing Research, a remarkable 100% of institutions of higher learning currently maintain a presence on some form of social media. This focus on social media outreach is hardly surprising. The key demographic for most colleges, high school students and adults under the age of 24, are completely immersed in online social networking.
Are you making the most of social media’s immense marketing potential? It’s not enough to simply ensure that your institution has a Facebook page. If you want to maximize the effectiveness of your social media presence, you must take full advantage of everything that this relatively new marketing arena has to offer. Here are three tips that can help any college or university reach out to new students:
1. Diversify Your Online Presence Across a Variety of Platforms – Business News Daily recently identified sites like Tumblr, Pinterest, and Instagram as currently rising in popularity among college students. However, wise marketers will continue to maintain a strong presence on tried-and-true sites such as Facebook and Twitter. Think about casting a wide social media net while keeping an eye on all new outlets and innovations.
2. Develop a Consistent Voice – An extension of traditional marketing and advertising techniques, social media marketing requires strong brand identification. Create a bold, clear, and unified brand statement and ensure that this brand is maintained across all social media platforms.
3. Maximize Student Involvement – Students possess a compelling and authentic voice that can encapsulate the positive points of their college in ways that educators and administrators simply cannot. This language is a perfect fit for the majority of top social media outlets.
These are just a few of the ways in which colleges can make the most of their social media marketing campaigns. For more information about the power of social media to reach prospective students, contact the LA Times digital marketing expert, Carrie Brown, at (626) 354-5299.