Wednesday, July 01, 2015 2:46:58 PM

Real estate professionals have to consistently formulate new strategies to effectively market their brand and sell homes. One of the most effective techniques to create an audience is email marketing. According to ExactTarget, 91% of consumers use email at least once a day. And a McKinsey & Company study concluding that email is almost 40 times better at acquiring new customers than Facebook and Twitter.

Why email marketing?

Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments. Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations. Email marketing is also measurable and shareable. Email campaigns can track your progress, monitor your success and make changes where needed.

How can realtors use email campaigns to sell homes?

Email marketing helps realtors capture new leads, implement targeted campaigns, and keep in touch with potential, current and past clients with relevant messages that have insight and impact. Use email campaigns to:

  • Send exclusive open house invites
  • Promote current property listings
  • Send exclusive offers and newsletters
  • Notify buyers of upcoming properties
  • Offer information on builders and their projects

Realtors can use campaigns to create visually stimulating and relevant content that includes video, pictures and a call-to-action. By studying your audience and their needs, each email campaign can be specifically tailored to aid the decision-making process.

Finding leads can be difficult, but using the right tools helps. Every email marketing campaign should be accessible from any device, with social media buttons and clickable access to your main website.

LA Times’ email marketing program help you create quality and effective email campaigns.

Creating an email campaign can be time consuming. Finding the right leads or email database is another challenge. That’s why you should consider a professional marketing partner like the LA Times. Our email marketing program will help you create and deploy emails while offering a large, targeted database of home shoppers.

Connect with millions of home buyers in Southern California

An excellent marketing option for real estate agents and realtors, LA Times targeted email blasts offer businesses access to millions opted-in emails users. You also have the options to custom target your email recipients by geographic, demographics, and behaviors. With our permission-based e-mail database, your message will reach a welcoming, engaged audience. Our email campaigns are so successful that we guarantee a 10% open rate.

Categories: Real Estate

Tags: email marketing, branding, real estate