Friday, October 16, 2015 12:31:00 PM

Being an agent has its challenges. One question most people ask is how to concentrate your marketing efforts make it work for your budget. Well, geo-targeting can help you to do just that. Modern global positioning system (GPS) technology allows us to identify any internet or mobile user’s location and serve content or ads to them based on their specific location. The location can be a country, state, city, ZIP code and more.

As a real estate professional, you can harness this same technology to deliver targeted messages, and time-sensitive open house advertisements to homebuyers within any geographic radius of your choosing.

Geo-targeting allows you to run different campaigns in different locations. Your can run different open house ads in different geographic areas and vary in their marketing message according to the segment and audience that you approach. Don’t forget to customize the imagery and call to action for in each geo-targeted ad!

Geo-targeting is also an ideal way to target existing customers or leads who have already signed up to receive your new listings and updates. The possibilities of geo-targeting are nearly limitless. It can take you exactly as far as your imagination and your brand marketing prowess allows.

The LA Times offers a full suite of geo-targeting solutions that will help real estate professionals reach existing and potential customers in their desired geographic areas. Our digital marketing experts can also ensure that your ad message is delivered directly to those individuals who are most likely to respond to your listings and to look for properties in your area. We can help you concentrate your marketing efforts in specific cities, zip codes, and neighborhoods. For hyper-targeted campaigns, we can even use mobile geo-targeting techniques to reach potential consumers within meters of your designated locations.

For more information about what geo-targeting can do for your business, contact Marlene Kearney at 323.684.5671. 

Categories: Real Estate

Tags: targeted ads