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May is National Women’s Health Month. Connect with your customers and reach out to the general public by raising awareness about women’s healthcare needs. Although roughly 80 percent of family medical decisions are made by women, only 39 percent of women feel that healthcare marketers truly understand their needs. Perhaps more shocking, a full 91 percent of women believe that advertisers in general completely misunderstand them.
Celebrate National Women’s Health Month by promoting women’s health concerns inside and outside of your company. Consider planning a “Lunch and Learn” for your employees to discuss a specific medical issue that is important to women. You might also want to reach out to the local community by sponsoring a women’s health charity event or public forum.
Employees and community members alike can benefit from a free screening that performs general tests, such as:
- Blood pressure
- Bone density checks
Or gynecological medical procedures, such as:
- Pap smears, and tests for sexually transmitted diseases
Utilize Strategic Marketing Efforts
Reach out to new and exiting customers both online and in area retail locations. Focus on mobile devices and social media, remembering that word of mouth and peer-to-peer recommendations have the most powerful effect on women and men alike. You should also plan your National Women’s Health Month marketing efforts with the knowledge that women are a diverse population with a wide variety of needs and concerns.
The LA Times is the ideal place to deliver your message to Southern California women. Through the #1 media website in L.A., Latimes.com connects you with more than 5 million females and 2 million mothers. The Times provides women with compelling entertainment, news, and lifestyle features that resonate with their daily lives.
Source: Medicom Health Interactive, "3 Tips For Healthcare Marketing To Women."