Friday, November 13, 2015 3:51:15 PM

Today's student body is more diverse than ever. Between returning students, those who work full time, and older adults experimenting with college for the first time, the traditional student right out of high school is becoming a rare sight. Younger students have guidance counselors who can aim students in your direction, but wouldn't it be great if you could target your marketing efforts toward non-traditional students? Traditional marketing methods reach a high percentage of people who have no interest in what you offer, but geo-targeting can solve that challenge. With a program of targeted promotions, you can get your information into the right hands without wasting your valuable promotional funds.

Target one ad campaign toward adults working in downtown areas and another to community college students contemplating their next move. Choose neighborhoods close to freeways and emphasize the quick commute to your school. The ads are completely customizable; it's up to you to choose where you want to target and what attribute you want to emphasize. Change the ad copy and photos to represent each neighborhood more closely, or do customized offers for different demographics.

Another way to contact the right potential students is by using mobile geo-fencing. Hold an open rolling open house and you can send an invitation to interested people when they're near your geographical area. If you've already got a student body signed up for emails, pinpoint them to receive ads when they go near the student union, school book store, or school owned dining facilities. Offer them snap deals and they'll be more likely to drop in, since they'll be in the neighborhood, anyway.

The LA Times offers a complete package of geo-targeting solutions. Our digital marketing professionals will help you to create a distinctive geo-fencing campaign, or set up a complete geo-targeting package aimed toward zip codes, cities, or school districts. Get more information about how you can increase your student body by using geo-targeting by contacting the LA Times.

Categories: Education

Tags: targeted ads