Thursday, November 12, 2015 3:16:00 PM

The holiday season is upon us. Local businesses such as furniture, home décor and home improvement stores are the perfect shopping destinations to pick up new tools for Dad or the latest kitchen appliance for Mom. In addition to holiday gift giving, consumers spend significant amount of money on home improvement and interior design projects in preparation for holiday visitors and to welcome the new year. Other home related purchases are fueled by a desire to protect homeowners’ investments from potential intruders and extreme winter weather conditions; these include carpet cleaning, chimney sweeps, furnace checkups, storage, home security, locksmith services, and many more.

In an effort to reach holiday shoppers, many home goods retail marketers and storeowners fail to take full advantage of the holiday season. How can your business ride the wave of spending over the coming months and capitalize on typical end-of-the-year consumer spending? The answer lies in effective and targeted seasonal marketing strategies. Here are four tips to help you attract more customers and generate higher sales this holiday season:

  1. Develop a Holiday Email Campaign – Emails are excellent ways to reach out to existing customers. Many people enjoy hearing from a valued retail organization over the holidays, particularly when the message contains information about an upcoming sale or a special offer.
  2. Reach Out through Social Media and Text Messaging – Spread your holiday marketing message on websites like Facebook and Twitter by integrating promotions with interesting and entertaining consumer content. Texts are a great way to convey a short message directly to your customers’ cell phones.
  3. Offer Coupons and Special Deals – Whether they are printed or digital, coupons are tremendously popular with modern consumers. Identify your most popular items over the late fall and early winter months and offer special deals on a temporary basis.
  4. Get in a Popular Holiday Gift Guide – Every year around the holidays, major newspapers publish print and online guides that feature local businesses, products, and services. Take advantage of these exceptional marketing opportunities by submitting an application for inclusion.

The LA Times has been helping home goods stores increase their customer base throughout the year. The upcoming holiday season will be no exception. Let us show you how you can build a multi-media holiday campaign for your brand by capitalizing on our print & digital ads, our targeted email/text message campaign, and our special holiday gift guide (available in print and online). For more about how to celebrate the holidays with your customers, contact the LA Times today.

Categories: Home Improvement

Tags: home furnishing, home improvement, holiday shoppers, marketing tips