Friday, November 13, 2015 1:59:00 PM

The competition for health care dollars is tougher than it's ever been. With more and more people identifying as not having a primary care physician, you have the opportunity to reach the highest level of potential new patients in recent history. But traditional marketing is like spraying water over a crowd. Everyone gets wet, even those who aren't thirsty. Convenience is key to most consumers today, and patients with minor or moderate ailments are more likely to visit an office in the neighborhood as long as they know about it beforehand. Geo-targeting can do just that for you, getting your promotional flyers to people in the right geographical neighborhood while skipping those least likely to stop in.

With geo-targeting, you control what city, zip code, or even neighborhood your flyer gets to. We have a professional digital design team who will work with you, bringing your concepts to life. Change the text or photo depending on the area you market, use different ads depending on demographics, or create offers such as discounted sports exams for individual school districts. You can even run different ad campaigns in different areas at the same time. You're only limited by your imagination.

The timing of your flyers can make all the difference. Create a promotional campaign featuring flu shots and other needed immunizations, create a new-mother welcome package, or give early spring insurance check-ups for those whose insurance contracts are expiring. From winter colds and flu to summer sunburn clinics, your flyers can reach potential patients in every season.

The LA Times has a professional team ready to make your marketing ideas into reality. We can create individualized flyer promotions keyed to your ideal demographics. Start today by getting in contact with the LA Times.

Categories: Health

Tags: marketing tips