Established in 1901, The Burbank Leader has delivered timely local news coverage to the region for more than a century. It’s distributed on Wednesdays and Saturdays to Burbank, Glenoaks and Magnolia Park, and has the largest circulation of any Burbank area publication. Los Angeles Times subscribers in the area benefit from home delivery of the Burbank Leader. It is also available at local news racks.
ADVERTISER BENEFITS
The Burbank Leader helps you target Burbank area customers like no other news outlet. Hyper-local coverage generates strong reader loyalty and engagement and provides a targeted context for your message, particularly if you’re trying to connect with shoppers in your area of business. Several innovative ad formats like full-color spadea wraps and front-page strip ads give your message maximum impact, and advertising sections like the Holiday Gift Guide and Starlight Bowl Concert Series are great ways to connect with the community around holidays and events. Creative online advertising opportunities are available at burbankleader.com.
REACH
Daily Circulation: Wed: 6,677; Sat: 6,534
Total Weekly Circulation: 13,211
Avg. Readership: Wed: 15,758; Sat: 15,420
Total Weekly Readership: 31,178
Sources: LA Times TCN Study, Qualtrics, February, 2012; Circulation - Times Community News Circulation Dept; Los Angeles Times Circulation Dept; 2.36 readers per TCN circ. -Source: National Newspaper Association (NNA) 2009.
