Los Angeles Times Custom Publishing specializes in developing advertorial publications that captivate consumers with compelling content and design both in print and online. We combine strategic thinking with the highest level of editorial talent to inspire emotional engagement, grow trust, deliver action and yield results for your company or organization. Faced with an onslaught of competing ad messages, modern consumers have become all too adept at filtering. They block, zap or just plain ignore the messages marketers have paid so dearly for.
A well-designed custom advertising publication allows a marketer to embed its marketing objectives into information that their target audience actively seeks out. The key is content. The more valuable and trustworthy it is, the more engaged consumers become.
Los Angeles Times Custom Publishing works with marketers to develop the strategy and vision of the project. We manage the entire process, using our internal staff of top media professionals to oversee content, design and production. The result is a first-in-class publication to help you grow your business.
Market Reach:
Mail access to the entire US market
National reach on latimes.com or all Tribune property websites
Audience Profile:
Customized to client’s needs
