The Daily Pilot has served the Newport Beach, Costa Mesa, Corona del Mar and Newport Coast communities since 1907. It’s distributed Wednesday through Sunday and is home delivered to Los Angeles Times subscribers in the area, distributed at news racks, and free home delivery. In 2010, the Daily Pilot expanded to Irvine on Sundays.
The Daily Pilot delivers an efficient, cost-effective connection to consumers in affluent Orange County coastal communities. Hyper-local coverage generates strong reader loyalty and engagement and provides a focused context for your message, particularly if you’re trying to target shoppers in a specific area. Several innovative ad formats like full-color spadea wraps and front-page strip ads give your message maximum impact, and special advertising sections like the Newport Beach Christmas Boat Parade are great ways to connect with the community around holidays and events. Creative online advertising opportunities are available at dailypilot.com.
Daily Circulation: Wed-Thur: 11,583 (avg.); Fri: 41,845; Sat: 12,412; Sun: 24,338
Weekly Circulation: 90,178
Avg. Readership: Wed-Thur: 27,335 (avg.); Fri: 98,754; Sat:29,292; Sun: 57,437
Weekly Readership: 212,818
Source: LAT Circulation Department - DSI Reports; average circulation 10/01/12 through 3/31/13. Readership Data: 2.36 readers per TCN circ. (Source: National Newspaper Association (NAA) 2009 Annual Readership Study).