The Daily Pilot has served the Newport Beach, Costa Mesa, Corona del Mar and Newport Coast communities since 1907. It’s distributed Wednesday through Sunday and is home delivered to Los Angeles Times subscribers in the area, distributed at news racks, and free home delivery. In 2010, the Daily Pilot expanded to Irvine on Sundays.
ADVERTISER BENEFITS
The Daily Pilot delivers an efficient, cost-effective connection to consumers in affluent Orange County coastal communities. Hyper-local coverage generates strong reader loyalty and engagement and provides a focused context for your message, particularly if you’re trying to target shoppers in a specific area. Several innovative ad formats like full-color spadea wraps and front-page strip ads give your message maximum impact, and special advertising sections like the Holiday Gift Guide, Newport Beach Christmas Boat Parade and the OC Marathon are great ways to connect with the community around holidays and events. Creative online advertising opportunities are available at dailypilot.com.
REACH
Daily Circulation: Wed-Thur: 13,658 (avg.); Fri: 43,008; Sat: 13,658; Sun: 27,278
Weekly Circulation: 111,260
Avg. Readership: Wed-Thur: 32,233 (avg.); Fri: 101,499; Sat:32,233; Sun: 64,376
Weekly Readership: 262,574
Sources: LA Times TCN Study, Qualtrics, February, 2012; Circulation - Times Community News Circulation Dept; Los Angeles Times Circulation Dept; 2.36 readers per TCN circ. - Source: National Newspaper Association (NNA) 2009.
