EventsFestival of Books

Sara Dellinger, Director/ Advertising Sales
(213) 237-3556
sara.dellinger@latimes.com
events.latimes.com/festivalofbooks/




Festival of Books

The Los Angeles Times Festival of Books is a free, weekend-long event that attracts more than 150,000 visitors of all ages and from all walks of life.

It’s a family-friendly arts and entertainment celebration that boasts hundreds of live performances, celebrity appearances, author signings and activities for all ages.

SPONSOR OPPORTUNITIES: HOW YOU CAN GET INVOLVED

The Festival of Books offers sponsors an array of opportunities for branding and on-site integration.  Sponsors enjoy premium visibility and the chance to connect with a large, diverse audience of consumers.

 

AUDIENCE: AFFLUENT, EDUCATED AND KEEP COMING BACK
• Average age is 45
• 1 in 3 have a $100,000+ HHI
• 78% are college graduates
• 41% attended both days. THE HIGHEST EVER.  1 in 4 were new attendees
• $81 – Average amount spent (7% increase vs. 2013)

Source: 2014 Festival of Books Attendee Survey

Festival of Books 2013


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