The Los Angeles Times Festival of Books is a free, weekend-long event that attracts more than 150,000 visitors of all ages and from all walks of life.
It’s a family-friendly arts and entertainment celebration that boasts hundreds of live performances, celebrity appearances, author signings and activities for all ages.
SPONSOR OPPORTUNITIES: HOW YOU CAN GET INVOLVED
The Festival of Books offers sponsors an array of opportunities for branding and on-site integration. Sponsors enjoy premium visibility and the chance to connect with a large, diverse audience of consumers.
AUDIENCE: AFFLUENT, EDUCATED AND KEEP COMING BACK
• Average age is 45
• 1 in 3 have a $100,000+ HHI
• 78% are college graduates
• 41% attended both days. THE HIGHEST EVER. 1 in 4 were new attendees
• $81 – Average amount spent (7% increase vs. 2013)
Source: 2014 Festival of Books Attendee Survey