The Laguna Beach Coastline Pilot serves the coastal community of Laguna Beach. It’s distributed on Fridays via home delivery to Los Angeles Times subscribers, area news racks, and free home delivery.
The Laguna Beach Coastline Pilot connects you with consumers in Orange County’s most affluent communities. Hyper-local coverage generates strong reader loyalty and engagement and provides a focused context for your message, particularly if you’re trying to target shoppers in a specific area. Several innovative ad formats like full-color spadea wraps and front-page strip ads give your message maximum impact, and special advertising sections like the Holiday Gift Guide, Wedding Showcase and OC Marathon are great ways to connect with the community around holidays and events. Creative online advertising opportunities are available at coastlinepilot.com.
Weekly Circulation: 15,542
Weekly Readership: 36,679
Sources: LA Times TCN Study, Qualtrics, February, 2012; Circulation - Times Community News Circulation Dept; Los Angeles Times Circulation Dept; 2.36 readers per TCN circ. - Source: National Newspaper Association (NNA) 2009.