PortfolioSocial Media

Earl Baer, Director / Online Sales
(213) 237-5847
earl.baer@latimes.com

Social Media

Leverage the trusted Los Angeles Times brand to get your message to thousands of social media users who have opted in to receive event information and special offers and deals.  Our social sweepstakes programs allow you to run a co-branded campaign across your Facebook page or the Los Angeles Times Facebook page, Twitter account, events and display banner ads.

Selected app can be skinned with your custom creative to gather email addresses, demographic and contact information, increase Facebook Likes, get near Los Angeles Times editorial on Facebook or foster viral word-of –mouth.  The Times also offers custom solutions for clients.

  • L.A. Times followers have an average household income of $79,000
  • latimes.com visitors and L.A. Times followers are more likely to share content, 84% respectively
  • 76% of social media users follow consumer brands to receive deals or coupons
  • 41% follow consumer brands to enter an application, such as a sweepstakes

Contact your Los Angeles Times representative today to discover how we can connect our social readers to your brand.

 

Source: Los Angeles Times Social Media Survey, Research Now – Opinion Panels, October 2011.


 
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