The Los Angeles Times is Southern California's largest daily newspaper. What makes the LA Times unique? Community influence, positive social contribution and dedication to its role as a defender of the civic trust.
The unsurpassed focus on quality makes the Pulitzer Prize-winning Los Angeles Times the leading voice, not only in Southern California but nationally as well, making it the most credible environment for your ad.
The Los Angeles Times delivers proven results with a large portfolio of products, which ultimately allows advertisers to generate more revenue by leveraging our massive reach and tapping into our influential audience. With the power of the LA Times brand, advertisers can access consumers in the #1 entertainment market, the #1 manufacturing market and the #1 international trade capital of America.
Los Angeles Times’ magazine, DesignLA, explores a compelling range of interior design, architecture, fashion and art. Drawing on the diverse landscapes and distinctive architectural traditions of Southern California, the magazine presents the state of design in one of the world’s largest creative marketplaces.
DesignLA is a seasonal reference for visionaries – reaching a distinguished audience of industry leaders, design professionals and affluent influencers throughout Southern California.
Times Community Newspapers (TCN) are the hyper-local news source for the Valley and for Coastal Orange County, with five papers and five websites reaching over 300,000 consumers every week. From Glendale to Newport Beach, our targeted news platform engages local audiences through digital, print and events.
The Envelope is the entertainment industry insider from the Los Angeles Times. The definitive source for news and analysis during awards season, The Envelope features industry scoop and in-depth contender profiles from our award-winning writers and columnists. No other entertainment publication – consumer, trade or hybrid – reaches as many L.A. readers as The Envelope. It’s an integrated, multi-platform environment that lets you showcase your brand to industry professionals and general market consumers alike.
Hot Property features the most buzzed-about celebrity home sales and high-end real estate transactions in Southern California. Publishing every Saturday, the section attracts an affluent audience of homeowners, buyers and real estate enthusiasts. Zones cover LA and Coastal Cities, San Fernando Valley, San Gabriel Valley and Orange County.
• Ultra Affluent Audience
• Average Home Value: $1.2MM
LA Times powers the most robust advertiser package in SoCal – a bundle of free-standing inserts and promotions that reaches more than 80% of homes in the L.A. market. Deliver your message with the market’s leading news brands and target your audience down to the ZIP Code and sub-ZIP Code levels.
Hoy’s weekend guide “Fin de Semana” provides lifestyle, family and entertainment information attuned to the Hispanic market. Home delivered to over 800,000 households in 230 Hipanic dominant zip codes in the counties of Los Angeles, Orange and Inland Empire. Unduplicated with the LA Times, “Fin de Semana” is the #1 home-delivered Spanish language newspaper in the U.S.
Source: Scarborough Los Angeles 2015 R1