Los Angeles is a melting pot of cultural diversity, the epicenter of the entertainment industry and a birthplace of innovation in the automotive, aerospace, pharmaceutical and technology industries. It defines what we watch, eat, wear, drive and buy. If you’re launching or growing a product or brand, you must win L.A.

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L.A. DMA: The Numbers

Total Population: 18 million
Total Households: 5.8 million

Los Angeles DMA  is the #2 metro area in the U.S. with a population of 18 million and total households of 5.8 million.

Covering Los Angeles County, Orange County, Ventura County, Riverside County, and San Bernardino County, Los Angeles DMA is home to almost half of California’s total population. In the next five years, total population is expected to increase by another 1 million.

Los Angeles is the top DMA for the Hispanic population in terms of total population, households and retail sales. 46% of the 5-county DMA’s population is Hispanic.

Economy and Consumer Buying Power

  • If the L.A. DMA were a nation, it would be the 18th strongest economy in the world; with a gross product higher than Switzerland, Belgium, South Africa, Hong Kong, Singapore, etc.
  • If the L.A. DMA were a U.S. state, it would rank higher than Pennsylvania, New Jersey, Washington, Michigan, etc.
  • In 2013, Los Angeles’  total consumer expenditure was $320 billion, the highest in California and 2nd highest in the U.S.
Top Retail Categories Sales DMA Ranking
Motor Vehicle & Parts Dealers $25 billion #2
Home Improvement Stores $23 billion #2
Department Stores $20 billion #2
Grocery Stores $16 billion #2
Home Furnishing Stores $12 billion #2
Food Services and Drinking Places $8 billion #2
Clothing & Clothing Accessories Stores $7 billion #2
General Merchandise Stores $6 billion #2
Health & personal Care Stores $17 million #2
Sporting Goods Stores $8 million #1
Pharmacies & Drug Stores $6 million #2
Sources: Nielsen Claritas PL Web, 2013.
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