The Los Angeles Times Media Group (LATMG) reaches 1,991,698, or 46% of all adults in the San Gabriel Valley/Inland Empire region. LATMG readers have a median household income of $53,177.
The San Gabriel Valley’s oldest city is Pasadena, which is also its urban hub and cultural center. It’s the site of the legendary Tournament of Roses Parade, the Norton Simon museum, and the Huntington Gardens and the popular shopping and dining area in Old Town. The Inland Empire attracts tourists with its desert and mountain resorts and championship golf courses.
San Gabriel Valley/Inland Empire:
|2012 Population:||6,059,219 (projected to increase 6% by 2017)|
|% Hispanic Population:||48%|
|Total Retail Sales:||$70 billion|
|Total Buying Power:||$102 billion|
Source: Nielsen Claritas 2012; Scarborough L.A. Times Custom Recontact Study 2012, Release 2
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