The Los Angeles Times Media Group (LATMG) reaches 1,168,171, or 48% of all adults in the South Bay/Southeast region. LATMG readers have a median household income of $39,836.
The South Bay is home to the Port of Los Angeles, a major U.S. gateway for international trade and commerce, as well as LAX, one of the busiest airports in the world. Beach communities are a powerful magnet for tourists, shoppers and diners and the area is L.A.’s main point of access to Catalina Island.
|2012 Population:||3,345,571 (projected to increase 1% by 2017)|
|% Hispanic Population:||58%|
|Total Retail Sales:||$36 billion|
|Total Buying Power:||$53 billion|
Source: Nielsen Claritas 2012; Scarborough L.A. Times Custom Recontact Study 2012, Release 2
Artesia, Bell, Bell Gardens, Bellflower, Carson, Cerritos, Commerce, Compton, Downey, East Los Angeles, El Segundo, Gardena, Harbor City, Hawaiian Gardens, Hawthorne, Hermosa Beach, Huntington Park, Inglewood, La Mirada, Lakewood, Lawndale, Lomita, Long Beach, Lynwood, Manhattan Beach, Maywood, Montebello, Norwalk, Palos Verdes, Paramount, Pico Rivera, Rancho Palos Verdes, Redondo Beach, San Pedro, Santa Fe Springs, Signal Hill, South Gate, Torrance, Whittier, Wilmington
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A late-week four-page wrap with display ads and free-standing inserts that reaches 81% of the LA market.
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