The Los Angeles Times Media Group (LATMG) reaches 846,415, or 47% of all adults in the Westside/L.A. Proper region. LATMG readers have a median household income of $49,666, which is 3% higher than the average region adult.
Art and culture buffs flock to this region for the world-famous Getty Museum and Villa, Skirball Cultural Center, Los Angeles County Museum of Art and MOCA. With malls like The Grove, Beverly Center, and shopping at Santa Monica’s Third Street Promenade, Rodeo Drive, the Beverly-Robertson area, and Melrose Avenue the area is a retail mecca too, from luxury to fast fashion. Downtown Los Angeles has seen huge revitalization in the past decade with the Walt Disney Concert Hall, Staples Center, and L.A. Live.
|2012 Population:||2,240,527 (projected to increase 1% by 2017)|
|% Hispanic Population:||44%|
|Total Retail Sales:||$27 billion|
|Total Buying Power:||$41 billion|
Source: Nielsen Claritas 2012; Scarborough L.A. Times Custom Recontact Study 2012, Release 2
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