SMALL BUSINESS SOLUTIONS

Why advertise with the Los Angeles Times Media Group?

Hyper Local. Hyper Relevant.

We might be one of the largest newspapers in the nation, but we’re also the #1 source for local news and information. Despite the size of our circulation, no one serves your local market like we do. No matter what kind of small business you have, we’ll help you develop a marketing plan targeted specifically to your area of business. Right down to the ZIP code and household level.

John (Clayton), Advertising/Marketing/PR Consultant
SS Lane Victory

I had a meeting with the key executives for advertising and PR on the SS Lane Victor. They said their phones are ringing off the hook – all from people wanting more information about the cruise. Asked how they heard about it, the answer was almost always “The LA Times.”

Joe S. Mataele, businessman
Los Angeles, CA

During the time I have had my little businesses, from handy man to consulting service, I have run many ads in many newspapers throughout Los Angeles county. The LA Times is the best newspaper in California to advertise in. You get a response as soon as your ad runs. I would never put my advertisement in any other newspaper.

Larry Mogelonsky, President & Founder
LMA Communications Inc.

The Sunday Los Angeles Times is an essential component in our media buy. Each ad delivers a measurable, cost-effective response from our affluent target audience. From an ROI and CPM basis, no other publication meets this level of success. LAT has become the cornerstone of our annual communications plan.

Multimedia Advertising Options

We can help you reach your customers in almost every way you can think of: print ads in one of our Times Community newspapers or Spanish language publications; strategically placed online ads that target your prospects by area or interest; promotional messages or coupons delivered via text or SMS; preprinted newspaper inserts and direct mail pieces. The possibilities are endless.

John Sorgenfrei, Owner
TJA Advertising & Public Relations
Pismo Beach, CA

Using targeted e- newsletters, sponsorship of their travel blog, and banner placement throughout the site, latimes.com became the number one referring site to our client’s web sites– beating out all other advertising efforts. We are increasing our budget with the LA Times next year due to this success.

Dr. Richard C. Hiler, Lead Physician
Ultimate Performance Medical Center
Culver City, CA

The LA Times has outperformed Radio, TV, and Search Engine Marketing for our medical center in Culver City. Advertising pays for itself many times over, and delivers more new patients than all other advertising methods combined. Last month it brought us 378 of them from as far away as San Bernardino, Orange and Ventura Counties. We advertise 365 days a year because a good campaign is like trust – it takes time to build.

Affordable and Accessible

You don’t need a big budget to create an effective marketing plan for your small business. And we don’t want you to waste money on advertising that won’t hit your target. Let us help you strategize the best way to reach customers within a geographically defined area at a price you can afford.

Phil Rodriguez, President
Vista Window Mfg., Inc.
Monrovia, CA

It is a proven fact that advertising direct mailer flyers in the LA TIMES makes my phone ring and allows me to secure appointments to sell my products. Period!