What's New?

Topics and Trends From LATMG's Advertiser Marketing Team

California is Back!

October 21st, 2014

Los Angeles Times: CaliforniaThe California section is making a strong comeback today. The LA Times is rededicating itself to this place we call home. The new California section – publishes daily  and available online 24/7 – is the destination for local and statewide analyses and feature stories, as well as commentary from our award-winning columnists.

Reaching 3 million+ affluent and engaged consumers and offering prominent print placements, high-impact latimes.com/california takeovers and digital audience targeting, California is the perfect place to showcase your business on the leading news platform and connect your brand with millions of California consumers.

Contact your LA Times sales representative to learn more about our exciting print and digital opportunities.

Latinos de Hoy Awards 2014

July 14th, 2014

Event date: October 11, 2014

www.latinosdehoy.com

The 2014 Latinos de Hoy Awards will be a star-studded evening honoring contemporary Latinos who have contributed to, and significantly impacted the areas of the arts, business, community, diversity, entertainment, sports and youth.

Spotlighting diverse and influential Latinos, the awards show was created by Hoy Los Angeles and is produced by LatinPointe. It was the first event of its kind when it debuted in 2013. This year’s event will bring together prominent figures to recognize these deserving award recipients. The show will take place at the Los Angeles Times’ Chandler Auditorium on Saturday, October 11th, 2014, marking the culmination of Hispanic Heritage Month. The evening will kick-off with red carpet arrivals followed by a VIP celebration and promises to be a night of inspiration and celebration.

Marketplace

June 24th, 2014

Marketplace is LA Times’ new weekly lifestyle publication. Geo-targeted to 4 micro zones and aiming at busy consumers interested in a “lite” read as they plan their weekend shopping, Marketplace helps small and medium sized businesses  effectively reach local shoppers in their market area via print and digital.

Designed to capture readers’ attention, Marketplace features bold images and short, consumer-focused features.  Categories covered:

  • Entertainment & Celebrities
  • Fashion & Accessories
  • Home Design & Décor
  • Events & Holidays
  • Local Shopping & Dining
  • Travel & Things to Do

Print

  • Tabloid size, full color on hibrite paper
  • Print ROP ads & advertorials opportunities avaiable
  • Distributed to 4 micro zones:

• San Fernando Valley East: 80,400 HHLDs (52% market penetration)
• San Fernando Valley West: 105,500 HHLDs (64% market penetration)
• Westside East: 109,200 HHLDs (58% market penetration)
• Westside West: 106,600 HHLDs (63% market penetration)

Digital

  • Content & ads live on marketplace.latimes.com
  • Campaign includes display ads, landing page, videos and advertorials such as expert advice
  • Marketplace Section & featured local offers promoted by targeted display ads on latimes.com & 50,000 weekly email blasts

Benefits

  • Reach consumers as they plan weekend shopping
  • Localized publication for local ads/offers
  • Professionally crafted content keeps readers engaged and provides a quality environment for your ads
  • Extended reach to digital users via the Marketplace website, with landing page & built-in SEO

Stanley Cup Finals

June 4th, 2014

The LA Kings are once again in the Stanley Cup finals!

Los Angeles Times is the premier authority for Southern California sports with in-depth coverage of the Kings’ quest defeat the New York Rangers and re-capture the Cup.

The day after each game, Sports will be wrapped in a 4-page section dedicated to analysis and  highlights of the previous day’s game.

Additional excitement is sure to abound during the first LA-NY playoff series in any sport since 1981. Don’t miss this chance to put your message in front of more than a million NHL fans each week.

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About What's New

Advertising trends are constantly evolving. Here we'll keep you updated on what's hot and how to align your brand with the latest market developments. Subscribe to our RSS feed or enter your e-mail below to be notified about new posts and information.

Recent Posts
California is Back!

October 21st, 2014

Latinos de Hoy Awards 2014

July 14th, 2014

Marketplace

June 24th, 2014

Stanley Cup Finals

June 4th, 2014

Primetime Special Section – Essential lifestyle guide for baby boomers

May 20th, 2014


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