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Topics and Trends From LATMG's Advertiser Marketing Team

Jonathan Gold’s 101 Best Restaurants

April 22nd, 2013

The new summer dining guide to the best restaurants in SoCal

Publishing Thursday, May 23, is a new dining guide, featuring the best restaurants in SoCal, hand-picked by Pulitzer prize-winning food critic, Jonathan Gold. This section will feature Gold’s exclusive write-ups, photo galleries, interactive maps, shareable checklists and more, reaching a desirable audience of foodies and restaurant-goers right before Memorial Day weekend.  Be able to reach 2.3 million LA Times readers who dined out in the past month. Don’t miss this opportunity to generate buzz for your restaurant in this highly-anticipated dining guide.

Publishes in print and online at latimes.com/food

Contact your Los Angeles Times sales representative or call 1.800.LA TIMES

(Source: Scarborough Los Angeles, CA 2012 R2)

Mobile Touch Site

April 8th, 2013

The LA Times Mobile Touch Site (touch.latimes.com) offers a clean and easy way for mobile users to access latimes.com content effortlessly via their mobile browsers. News content and advertisements are intuitively optimized to various mobile screens including tablets and smartphones (iPhone & Android), offering readers a seamless and highly engaging viewing experience.

LA Times Mobile Touch Site has gained tremendous success among readers and advertisers since  its launch in September 2012. Within the first month of launch, mobile web traffic increased by 582% compared to the same month last year (October 2012 vs. October 2011). Today, the LA Times Mobile Touch Site delivers an impressive 32.4+ million monthly page views, generated from 6.6 million monthly unique visitors, and accounting for over 51% of LA Times’ total mobile traffic.

Sources: Omniture SiteCatalyst, 2012-2013; most recent PVs as of February 2013.

Hero Complex: The Magazine

January 23rd, 2013

Hero Complex: The Magazine is an excellent way to reach a passionate, highly-engaged male audience. The magazine is the go-to source for fans of comics, sci-fi and fantasy news – and a fantastic way for advertisers to target tech-savvy young males and pop culture tastemakers.

Hero Complex: The Magazine is a free, glossy print pub that is distributed at major genre conventions, Hero Complex events, and at dozens of retail locations across the U.S..

The magazine features exclusive Hero Complex stories on movies, TV, comics and must-have merchandise, as well as never-before-published photos from upcoming films, trivia games and more. Hero Complex: The Magazine is also available for download as a tablet-friendly PDF with enhanced content, additional photos and video and access to the Hero Complex online archive.

Hero Complex: The Magazine (Vol. 3, Issue 1) – Street date:  March 20, 2013 – May 31, 2013

For more information, contact Paul Miera at 213.237.6618

Travel Show 2013

November 28th, 2012

Plan now to be a Sponsor or Exhibitor at the 2013 LA Times Travel Industry Conference and Show, marking 15 years as L.A.’s premier travel event.

With so much to see and do for industry professionals and travel consumers, it will again run for three days in 2013 — Feb. 22 is our 2nd Annual Travel Industry Conference for Travel Professionals only, and Feb. 23-24 is our 15th Annual Travel Show that’s open to the public. 

Get travelers prepared for their next vacation with your products. Custom opportunities available including a pop-up store showcasing your top merchandise inspired by specific destinations or special interests. Help travelers prepare for their next trip with product samples or prizes in the LA Times Spin to Win game.

Contact your Los Angeles Times sales representative or call 1.800.LA TIMES

Send a sales inquiry
About What's New

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Recent Posts
Jonathan Gold’s 101 Best Restaurants

April 22nd, 2013

Mobile Touch Site

April 8th, 2013

Hero Complex: The Magazine

January 23rd, 2013

Travel Show 2013

November 28th, 2012

Political Protection Period

October 1st, 2012


 
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