April 8th, 2013
The LA Times Mobile Touch Site (touch.latimes.com) offers a clean and easy way for mobile users to access latimes.com content effortlessly via their mobile browsers. News content and advertisements are intuitively optimized to various mobile screens including tablets and smartphones (iPhone & Android), offering readers a seamless and highly engaging viewing experience.
LA Times Mobile Touch Site has gained tremendous success among readers and advertisers since its launch in September 2012. Within the first month of launch, mobile web traffic increased by 582% compared to the same month last year (October 2012 vs. October 2011). Today, the LA Times Mobile Touch Site delivers an impressive 32.4+ million monthly page views, generated from 6.6 million monthly unique visitors, and accounting for over 51% of LA Times’ total mobile traffic.
Sources: Omniture SiteCatalyst, 2012-2013; most recent PVs as of February 2013.