What's New?

Topics and Trends From LATMG's Advertiser Marketing Team

Mobile Touch Site

April 8th, 2013

The LA Times Mobile Touch Site (touch.latimes.com) offers a clean and easy way for mobile users to access latimes.com content effortlessly via their mobile browsers. News content and advertisements are intuitively optimized to various mobile screens including tablets and smartphones (iPhone & Android), offering readers a seamless and highly engaging viewing experience.

LA Times Mobile Touch Site has gained tremendous success among readers and advertisers since  its launch in September 2012. Within the first month of launch, mobile web traffic increased by 582% compared to the same month last year (October 2012 vs. October 2011). Today, the LA Times Mobile Touch Site delivers an impressive 32.4+ million monthly page views, generated from 6.6 million monthly unique visitors, and accounting for over 51% of LA Times’ total mobile traffic.

Sources: Omniture SiteCatalyst, 2012-2013; most recent PVs as of February 2013.

Send a sales inquiry
About What's New

Advertising trends are constantly evolving. Here we'll keep you updated on what's hot and how to align your brand with the latest market developments. Subscribe to our RSS feed or enter your e-mail below to be notified about new posts and information.

Recent Posts
An opportunity like this comes along only once every 30 years

November 5th, 2014

California is Back!

October 21st, 2014

Latinos de Hoy Awards 2014

July 14th, 2014


June 24th, 2014

Stanley Cup Finals

June 4th, 2014

Sign up to receive sales and marketing updates from LATMG: