What's New?

Topics and Trends From LATMG's Advertiser Marketing Team

Political Protection Period

October 1st, 2012

The Political Protection Period is upon us, and that means that your ad may be in jeopardy of being bumped, or charged a premium price. The Los Angeles Times Media Group will make sure your ad plays in L.A. while reaching an audience of 7.2 million potential readers weekly, plus an additional 2.2 million weekly households with Tribune Direct. 

Find out more information about the Political Protection Period or call your Los Angeles Times Media Group representative at 1.800.LA TIMES

Niche publications

July 18th, 2012

Special Section issues and Custom Publication pieces are unique ways to reach a targeted audience with specific interests and taste. Los Angeles Times Media Group has a number of special issues coming up tailored to key audiences, such as the Image special issue, The Future of Healthcare, and L.A. Time.

The special issues of Los Angeles Times’ Image section expanded coverage in this quarterly publication which target audiences who are fascinated with the latest in fashion, luxury and beauty trends. Image is a  weekly section that  features exclusive and in-depth coverage of Fashion Weeks around the world, shopping tips and insider info, L.A. society event highlights, wedding & engagement announcements and analysis of SoCal styles and fashion trends.

Launching September 13th, there will be a new editorial section, “The Future of Healthcare” will take a close look at what consumers can expect from healthcare in the decades to come, from futuristic medicines and DNA tests to the future of health costs and hospital stays.

On November 8th, the Los Angeles Times will publish its second annual exclusive guide to fine watches, edited by well-known International watch journalist Keith W. Strandberg. This glossy supplement will be filled with in-depth editorial covering a unique mix of topics and stunning photography, all with the signature Los Angeles Times style.

To advertise in the Health section contact Andrea Nunn at 213-237-7466.

To advertise in the Image section and LA Time contact Shannon Hanes at 213-237-6111.

Hoy Thursday

June 11th, 2012

Starting June 28th, Hoy will launch its new print product, Hoy Thursday, to its multimedia portfolio.

The purpose of the new Thursday edition is to focus on news and information which will help readers improve their lives. 90,000 copies of Hoy Thursday will be available free across all 2,500 existing Hoy racks throughout the L.A. DMA. Coverage will include profiles on Latinos who are making a positive impact within their communities as well provide a weekend activity guide. Hoy Thursday will also give advertisers the option to reach L.A. Latinos a day earlier, just in time for the weekend.  

For more information, please contact your Hoy sales representative.

The Envelope Emmy Week Roundtables

April 27th, 2012

This year, The Envelope will present an exclusive series of roundtable conversations featuring some of television’s most acclaimed stars, reality hosts and showrunners, available only on TheEnvelope.com.

Our “Emmy Week” Roundtables will take you behind-the-scenes of some of televisions best shows, for insider conversations hosted by Los Angeles Times’ writers and critics.

A new, full-length Roundtable will debut each night, with highlight clips from each discussion available separately. Sponsorship opportunities are available to align your brand with this high-profile coverage.

Contact a Los Angeles Times sales representative today for more information.

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