March 29th, 2012
According to new studies by the Pew Research Center, 44% of U.S. adults own a smartphone and the number of tablet owners has grown by about 50% since the summer of 2011.
This explosion of smartphone and tablet use is having an important impact on news consumption. More than a quarter of Americans get news via a mobile device, “deepening and widening their news experience” and “strengthening their bond with traditional news brands.”
Connect with this growing audience of digital news consumers by sponsoring a Los Angeles Times iPad, iPhone or Android app. Take over the whole app or create a customized plan with targeted section sponsorships. It’s a visually engaging, interactive context to make an impression on your target audience in Los Angeles and beyond.
Contact a Los Angeles Times sales representative today to find out how you can take advantage of our mobile offerings.
March 15th, 2012
Debuting March 2012, Los Angeles Times presents Offers & Deals, which brings together the special offers our readers seek in one easy-to-access portal.
Visitors are able to view offers by location, category, and by featured advertisers on the landing page. Listings can include key assets such as your preprint ad, store circular, live link to your website, TV commercial, social media feeds and more.
To find out about advertising options, please contact Earl Baer at earl.baer@latimes.com.
February 29th, 2012
On March 10, Los Angeles Times launched a brand-new section called Saturday for our print edition. Saturday is a visual feast designed to reflect Southern California’s unique lifestyle. It presents the best of our health, food and home coverage, and we think Saturday will linger on coffee tables and find its way into travel bags. It inspires us and we hope it will inspire you. Full run available or 5 zones: Orange County, South Bay/Southeast, S.F. Valley/Ventura, San Gabriel Valley/Inland Empire, Westside-Central. Reserve your space today.
February 16th, 2012
The Oscar issue featuring Ruven Afanado’s stunning photography of Viola Davis rocking her natural hair is generating national buzz with mentions in several high-profile media interviews with the Academy Award nominee, including Good Morning America, The View, Entertainment Tonight and OWN’s Oscar Special.
Also getting TV and online coverage are the magazine’s recent profiles of Katherine McPhee and Gary Oldman; John Meroney’s story on the Ronald Reagan archives, and the follow-up to the George Clooney “Merry Prankster” cover story. To find out more about how you can advertise in LA, Los Angeles Times Magazine, contact Kasey Champion at kasey.champion@latimes.com.
