Digital Specs

Creating digital advertising that encourages interaction for every viewer.  Welcome to our resource for advertising on LA Times.com.  Click the drop down arrows under each section to learn more and see examples.

Standard

300 x 600

300 x 600
Standard Ad 300 x 600 *desktop*
  • Total File Size Limit: 200 KB
  • Dimensions: 300 x 600
  • Commonly labeled “half page"

728 x 90

728 x 90
Standard Ad *desktop*
  • Total File Size Limit: 200 KB
  • Dimensions: 728 x 90
  • commonly labeled “leaderboard"

300 x 250

300 x 250
Standard Ad 300 x 250 *desktop; mobile*
  • Total File Size Limit:  200 KB
  • Dimensions:  300 x 250
  • commonly labeled “cube"

320 x 50

320 x 50
Standard Ad *mobile*
  • Total File Size Limit:  200 KB
  • Dimensions:  320 x 50
  • Commonly labeled “micro banner"

970 x 90

970 x 90
Standard Ad *desktop*
  • Total File Size Limit:  200 KB
  • Dimensions:  970 x 90
  • Commonly labeled “super leaderboard"

AdMail

AdMail
Standard Ad *desktop; tablet; mobile*

Admail is a stand-alone email message sent to our registered users on behalf of an advertiser. An HTML and TEXT version is deployed with every admail and delivered to each user based on their registration preference.

HTML Version

  • Formatted Imagery And Copy Dimensions: Overall width must not exceed 600 pixels. No height requirements.
  • File Size Limit: Total sum of images should not exceed 200 KB file size.

Assets: Please supply final HTML file and all images in JPG/GIF format that are contained within the admail. Animated GIFs should not be larger than 200 KB in size. Not all email clients support animated GIFs. Some email clients will only show the first frame of the animation. Therefore, to ensure the best user experience, the first frame of the GIF should include all of the vital information the advertiser wishes to convey: CTA, offer and/or headline. Do not use background images, they do not appear in different browsers. Text should be displayed in through HTML. Images should only be used to enhance the look and feel of an admail, since e-mail clients allow users to block images in received mail.

Text Version: Submit only unformatted copy assets. Supply admail copy unformatted in a TEXT or Word doc file.

  • Subject Line: Please keep the subject line short, honest and straightforward. For mobile, the optimal subject line length is between 25-30 characters long. Your subject line should never exceed 49 characters. We do have the ability to include emoji’s when applicable in the subject line.
  • Links: Provide all click-through URLs and document their location in both the HTML and TEXT versions of the admail.
  • Opt-Out: We recommend the client provide an electronic address (link or email) and mailing address to be placed in the footer of the admail to allow users to have the option to unsubscribe from all of the client’s future admails. These opt-outs are to be collected by the client, not tronc Inc. In the case subsequent admails are deployed through a tronc properties, the list of opt-out email addresses would be cross-referenced with the users in tronc’s database and removed from the deployment list.
  • Best Practices: White or light-colored text is unreadable on a default white background. Do not use cascading style sheets (CSS) to format HTML, as it does not render in certain email clients. Inline style sheets do render properly.

Do not use background images, they do not appear in different browsers. Text should be displayed in through HTML. Images should only be used to enhance the look and feel of an admail, since e-mail clients allow users to block images in received mail.

Guidelines for Standard Ads

File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*

1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.

15 seconds max animation recommended for all ad units.*

Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.

Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.

Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

Section Front Takeover, click to enlarge image

Rich Media

728 x 90 Expandable

728 x 90 Expandable
Rich Media Ad *desktop; tablet*
  • Total File Size Limit: 200 KB
  • Initial State: 728 x 90
  • Expanded State: 728 x 315
  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area
  • User-initiated on click
  • Functioning close button
  • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion
  • Must be served through a 3rd-party ad tag
  • Ad tags can be created in-house through a 3rd-party rich media vendor

300 x 250 Expandable

300 x 250 Expandable
Rich Media Ad *desktop; tablet*
  • Total File Size Limit: 200 KB
  • Initial State: 300 x 250
  • Expanded State: 600 x 250
  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area
  • User-initiated on click
  • Functioning close button
  • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion
  • Must be served through a 3rd-party ad tag
  • Ad tags can be created in-house through a 3rd-party rich media vendor

Billboard

Billboard
Rich Media Ad *desktop; tablet*
  • Total File Size Limit: 200 KB
  • Initial State: 970 x 250
  • Collapsed: 970 x 90
  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area
  • Initial ad is fixed at open dimensions upon impression load, without capping
  • Functioning close button
  • Animation in initial ad plays once with option to add replay button
  • Initial ad must contain clear and visible close or collapse button
  • Collapsed view must contain expand action to open Initial Ad
  • User-initiated audio
  • Must be served through a 3rd-party ad tag
  • Ad tags can be created in-house through a 3rd-party rich media vendor

300 x 600 Expandable

300 x 600 Expandable
Rich Media Ad *desktop; tablet*
  • Total File Size Limit:  200 KB
  • Initial State:  300 x 600
  • Expanded State:  600 x 600
  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area
  • User-initiated on click
  • Functioning close button
  • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion
  • Must be served through a 3rd-party ad tag
  • Ad tags can be created in-house through a 3rd-party rich media vendor

Freeform

Freeform
Rich Media Ad *desktop; tablet*
  • Total File Size Limit: 200 KB
  • Dimensions: 980 x 600
  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Expansion cannot autoplay. Must be user-initiated
  • Functioning close button
  • Auto-collapse after 10 seconds
  • Must be tied to an inline unit with functioning Play/Expand button present
  • Completed assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted)
  • If needed, the Creative Solutions design team can build out the assets for the client
  • Must be served through a 3rd-party ad tag
  • Ad tags can be created in-house through a 3rd-party rich media vendor

Preview

Hover

Freeform
Rich Media Ad *desktop; tablet*
  • Total File Size Limit: 200 KB
  • Initial State: 970 x 90
  • Expanded State: 100 x 90
  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area
  • Initial Ad must contain a close or collapse button, which should be apparent through name of function, not represented by an ‘x’ alone
  • Initial Ad remains open upon first view of the ad capped at once per user per day
  • Collapsed unit appears upon additional viewing of targeted web page
  • Upon close of Initial Ad, collapsed view appears
  • Upon click of collapsed view, hover appears
  • Upon close of collapsed view, ad disappears entirely
  • Completed assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted)
  • If needed, the Creative Solutions design team can build out the assets for the client

Lighthouse

Lighthouse
Rich Media Ad *desktop; tablet; mobile*
  • Total File Size Limit: 200 KB
  • Dimensions: 800 x 600
  • Capped at once per user per day
  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Unit appears below masthead and nav bar, before page content
  • Creative floats in a max ad space of 1280 x 600 with a default black background to fill space
  • Background is customizable with single hex color value
  • Animate HTML5 creative must be responsive in order to properly serve across all devices.
  • Creative scales proportionally to fit device
  • Completed assets must be sent to Creative Solutions for ad tags to be built internally
  • If needed, the Creative Solutions design team can build out the assets for the client
  • Includes mandatory close button

Video Lighthouse

Video Lighthouse
Rich Media Ad *desktop; tablet; mobile*
  • Total File Size Limit: 10 MB
  • Dimensions: 1068 x 600
  • Client can also provide YouTube Video ID
  • Capped at once per user per day
  • Video maximum length is 15 seconds
  • Any audio must be user-initiated
  • Unit appears below masthead and nav bar, before page content
  • Video floats in a max ad space of 1280 x 600 with a default black background to fill space
  • Background is customizable with single hex color value
  • Video scales proportionally to fit device
  • Video assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted)
  • Includes mandatory close button

Pushdown

Pushdown
Rich Media Ad *desktop; tablet*
  • Total File Size Limit: 200 KB
  • Initial State: 970 x 415
  • Collapsed State: 970 x 90
  • Expanded State: 970 x 415
  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
  • Auto-expand capped at once per user per day
  • Functioning close button
  • Functioning expand button
  • Run time limit: 10 seconds max
  • User-initiated audio
  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area
  • Must be served through a 3rd-party ad tag.
  • Ad tags can be created in-house through a 3rd-party vendor

Reskin

Reskin
Rich Media Ad *desktop*
  • Total File Size Limit: 200 KB
  • Left Rail: 500 x 1100
  • Right Rail: 500 x 1100
  • Must use appropriate PSD template provided here
  • Appears on both left & right sides of content area
  • Click-through URLs are supported
  • Client-supplied 3rd-party ad tags are NOT accepted
  • NOTE: Creative must have a dark enough background to distinguish it from the site or a 1-pixel rule between the rails and the page content

Preview

Color Sync

Color Sync
Rich Media Ad *desktop*
  • Total File Size Limit: Varies on the number of creative sets
  • Left Rail: 500 x 1100
  • Right Rail: 500 x 1100
  • Half Page: 300 x 600
  • Must use appropriate PSD templates provided here
  • Creative MUST be static. No HTML5 animation will be accepted
  • Ad units change there theme/creative based on user interactions
  • Divided into 3 components – Half Page, Left Reskin Rail and Right Reskin Rail
  • Interactivity exists in the Half Page ad piece where the user can click on or hover over thumbnails to trigger thematic changes in all 3 components
  • A minimum of 2 sets of creative is required. The maximum allowed is 4 sets
  • This unit can have up to 8 creatives (4 Reskins and 4 Half Pages). A premium serving fee will be required
  • Please contact Creative Solutions for additional information, including file size limitation

Preview

Responsive Ad

Responsive Ad
Rich Media Ad *desktop; tablet; mobile*
  • Total File Size Limit: 200 KB

Dimensions:
1280 x 220
1140 x 220
1060 x 220
900 x 220
768 x 220
520 x 220
320 x 220

  • If a layered PSD is provided, instructions on what design elements to omit at smaller breakpoints (via numbered layers) are required.
  • PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal.
  • No HTML5 files will be permitted, only static files.
  • PSD files may be created by advertiser or Creative Solutions design team.
  • If a layered PSD is provided, instructions on what design elements to omit at smaller breakpoints (via numbered layers) are required
  • PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal
  • No HTML5 files will be permitted, only static files
  • PSD files may be created by advertiser or Creative Solutions design team

Expandable Responsive Ad

Expandable Responsive Ad
Rich Media Ad *desktop; tablet; mobile*
  • Total File Size Limit: 500 KBCollapsed States:
    1280 x 220
    1140 x 220
    1060 x 220
    900 x 220
    768 x 220
    520 x 220
    320 x 220Expanded States:
    1280 x 600
    1140 x 600
    1060 x 600
    900 x 600
    768 x 500
    520 x 400
    320 x 400
  • Client-supplied 3rd-party ad tags are NOT accepted
  • Due to the size and complexity of this unit, an additional serving fee will be charged
  • Client must provide layered PSD file with required instructions on what design elements to omit at smaller breakpoints (via numbered layers)
  • PSD files may be created by advertiser or Creative Solutions design team
  • For files to be built by the Creative Solutions design team, client must provide all assets (logos, artwork, copy, URLs) and detailed instructions necessary for the design of the unit
  • Collapsed portion can serve an optional “teaser" video that will autoplay on mobile
  • If “teaser" video is provided, it must be an MP4 file, can be no longer than 15 sec, and should have no sound. NOTE: Any audio track provided will be muted per mobile advertising standards
  • Expanded portion can serve additional full videos. Client can supply either a raw video file (MP4, MOV, AVI) or a YouTube Video ID. NOTE: Video metrics for Youtube Video ID will need to be obtained by client from the YouTube account in which the video is served
  • Inclusion of video is an optional feature and not a requirement
  • Since additional time is required to complete this unit, the lead time will be determined by the tronc Creative Solutions team on a case-by-case basis
  • HTML5 files are not permitted, only layered PSD files

Video Scroller

Video Scroller
Rich Media Ad *desktop; tablet; mobile*

Initial Video

  • Minimum Width: 1280
  • Minimum Height: 720
  • Ratio: 16:9 ratio
  • Maximum Video Length: 30 seconds
  • File Format: MP4, MOV, Youtube
  • File Size Limit: 10 MB

Hero Barker
File Format: Layered PSD Template provided here 
File Sizes:
1280 x 220
1140 x 220
1060 x 220
900 x 220
768 x 220
520 x 220
320 x 220

Hero Barker Video (Optional)

  • Length: Recommended 30 seconds
    File Format: MP4, MOV, Youtube

Reskin

  • File Format: Layered PSD Template
  • Total File Size Limit: 200 KB
  • Left Rail: 500 x 1100
  • Right Rail: 500 x 1100

Additional Details

  • Auto-appear & play video
  • Capped at once per user per day
  • Hide on user scroll
  • Logos and content in the corners are likely to get cut off
  • Main content should be in the center of the video to ensure it will not get cut off at different browser widths
  • Any audio must be user-initiated
  • A completed .psd template & video assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted)

If needed, the Creative Solutions design team can build out the assets for the client

1st Page Load2nd Page Load

Looking for design ideas?

Innovative Ad portfolio

Mobile

320 x 50 Expandable

320 x 50 Expandable
Mobile Ad Unit *mobile*

Image

  • Total File Size Limit: 200 KB
  • Initial State: 320 x 50
  • Expanded State: 320 x 416
  • 1 pixel border, must be visible

Video (Optional)

  • Resolution: 720p
  • Ratio: 16:9 ratio
  • Length: Recommended no longer than 30 seconds

Overlay

  • File Format: PSD
  • Size: 320 x 416
  • File Size Limit: 200 KB
  • Apply z-index at or above 999999

Functionality

  • User-initiated on tap or swipe
  • Functioning close button
  • Apply z-index at or above 999999
  • Must be served through a 3rd-party ad tag
  • Ad tags can be created in-house through a 3rd-party rich media

In App Interstitials

In App Interstitials
Mobile Ad Unit *tablet; mobile*

Product Images (Tablet)

  • File format: PSD, JPG, GIF, PNG
  • Vertical Size: 768 x 1024
  • Horizontal Size: 1024 x 768
  • File Size Limit: 150 KB

Product Images (Mobile)

  • File format: PSD, JPG, GIF, PNG
  • Vertical Size: 320 x 480
  • Horizontal Size: 480 x 320
  • File Size Limit: 150 KB

Carousel

Carousel
Mobile Ad Unit *tablet; mobile*

An interactive, swipeable ad format intended for mCommerce and useful for other situations where a brand wants to present multiple products. The Carousel can take product feeds to automatically populate the item cards. The item cards can alternatively be populated manually with a set group of products.

Header Icon

  • File Format: PSD, JPG
  • Size: 80 x 80
  • File Size Limit: 25 KB

Headline

  • Maximum Characters: 60 Add an image, copy and link for each item within your Carousel. Image width and height are flexible, though images should be around 304px tall.

Product image

  • File Format: PSD, JPG, GIF
  • Size: Flexible
  • File Size Limit: 200 KB

Product Description

  • Maximum Character Length: 60

Product Price

  • Maximum Character Length: 10

Product Call To Action

  • Maximum Character Length: 13

Window

Window
Mobile Ad Unit *mobile*

Uses position-aware technology to reveal your brand creative from top to bottom (or bottom to top) as the user scrolls.

Standard Image

  • File Format: PSD, JPG, GIF, PNG
  • Size: 300 x 600 or 540 x 608
  • File Size Limit: 200 KB

Overlay Image (Optional)

  • File Format: Transparent PNG, GIF, PSD
  • Size: 540 x 304
  • File Size Limit: 200 KB

Flexplay/Hyperplay

Flexplay/Hyperplay
Mobile Ad Unit *mobile*

Transforms video asset into an interactive format. Video autoplays all the way through by default, uninterrupted by scroll, but optional feature allows video to instantly play after user stops scrolling.

Video

  • Ratio: 16:9 ratio
  • File Size Limit: 6 MB
  • Max Video Length: 30 sec
  • Video Formats: MP4, MOV

Description (Optional)

  • Limit: 90 characters

Logo Image (Optional)

  • File Format: GIF, PNG
  • File Size Limit: 25 KB

CTA Button (Optional)

  • Limit: 15 characters

Hyperscroller

Hyperscroller
Mobile Ad Unit *mobile*

Uses existing video assets to create a snippet of animated content. The format reacts to users scrolling up and down a mobile page, which triggers the snippets of the video to play. This format differs from the Hyperplay because when the user stops scrolling it stops the video playback.

Video

  • Resolution: 720p
  • Ratio: 16:9 ratio Overlay

File Format:

  • PSD, GIF, PNG
  • Size: 540 x 304
  • File Size Limit: 200 KB

Pull

Pull
Mobile Ad Unit *mobile*

Use natural scrolling behavior to shift between three sequential static messages.

Standard Pull Images (3)

  • (Top, Middle and Bottom)
  • File Format: PSD, JPG
  • Size: 540 x 304
  • File Size Limit: 100 KB

Standard Pull Overlay (Optional)

  • File Format: Transparent PNG, PSD
  • Size: 540 x 304
  • File Size Limit: 100 KB

Horizontal Pull Images (3)

  • (Left, Middle and Right)
  • File Format: PSD, JPG
  • Size: 540 x 304
  • File Size Limit: 100 KB

NOTE: Horizontal pull does not have an optional overlay image.

Wrapper

Wrapper
Mobile Ad Unit *mobile*

This format includes several elements of creative. The Top Cover creative is at the top of the page and the Bottom Cover is towards the bottom of the page. Top and Bottom Cover creative are connected by “railings” that frame the page and can be a custom brand color. Any format can be used for the in-content placement and it is also possible to place another format in the footer section of the page. IMPORTANT NOTE: All header and footer images must have the word “ADVERTISEMENT” legibly presented at 30px Arial Regular in either the upper left or upper right corner. If this is not done, Creative Solutions will add this slug to the client-provided files in the appropriate area.

Header/Footer Images (Phone)

  • File Format: PSD, JPG, GIF, PNG
  • Size: 1248 x 374
  • File Size Limit: 200 KB

Header/Footer Images (Tablet)

  • File Format: PSD, JPG, GIF, PNG
  • Size: 1856 x 278
  • File Size Limit: 200 KB

In-Content Unit

  • Include any of the other Mobile Interactive ad formats as an optional in-content unit.

Guidelines for Rich Media

Third Party Tags
(The following third party tracking is available for this format.) 3rd-party click tracker for top cover, in-content, and bottom cover 3rd-party click tracker for footer placement, if applicable 3rd-party 1×1 impression tracker (optional)

Advanced Rich Media Functionalities

Presentation

  • Video
  • Gallery
  • Carousel
  • 360 Degree View
  • Pannable / Parallax

Services

  • Form
  • Poll
  • Social Media
  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram

Interactive

  • Take Photo
  • Erase / Draw
  • Puzzle
  • Quiz

Maps

  • Standard Map
  • Locations near you

Custom

  • E-Commerce
  • Movie Showtimes
  • Custom code

Other

  • Countdown Clock
  • Save Coupon
  • RSS Feed

Video

In-Unit Video

In Unit Video
Video Unit *desktop; mobile*
  • Dimensions: 640 x 480, 640 × 360 (widescreen)
  • Quality: 1080p preferred
  • Aspect Ratio: 4:3, 16:9 (widescreen)
  • File Size Limit: Varies, reference specific unit
  • File Formats Accepted: MP4, MOV, AVI (MP4 preferred)

Additional Details:

  • Sound must be user-initiated
  • Functioning video controls visible – play/pause, audio, rewind
  • No frequency cap

Pre-Roll Video

Pre-Roll Video
Video Unit *desktop; mobile*
  • Location: Video contained within In-Page VAST Compliant Player
  • Run-time: No longer than 30 seconds
  • Dimensions: 1280 x 960, 1280 × 720 (widescreen)
  • Quality: 1080p preferred
  • Aspect Ratio: 4:3, 16:9 (widescreen).
  • File Size Limit: 50 MB
  • File Formats Accepted: MP4, MOV, AVI (MP4 preferred)

Additional Details 

  • VAST redirect URLs accepted
  • Video capped at MAX of 4x per user per advertiser per day
  • Please refer to your sales contact to confirm the MAX number of capped impressions, as it varies based on site
  • Skip video button available upon request for MP4 video files. Skip button appears after video plays for 10 sec.

Desktop InRead

Desktop InRead
Video Unit

The inRead unit is a video push-down within the content of an article. The video only plays when it is viewable to the user and automatically pauses when less than 50% visible on the page.

Assets

  • File Size Limit: 5 MB
  • File Formats Accepted: VAST avi, MP4, MOV, YouTube URL, (MP4 preferred)

Mobile InRead

Mobile InRead
Video Unit *mobile*

The inRead Mobile unit is a video push-down within the content of an article. The video only plays when it is viewable to the user and automatically pauses when less than 50% visible on the page.

Assets

iOS: Raw video MP4/MOV file format under 5 MB.

Android: Raw video MP4/MOV VAST format under 5 MB.

QUESTIONS?

drop us a line

Los Angeles Times, LLC. Copyright 2018. View our updated PRIVACY POLICY and updated TERMS OF SERVICE Insertion Orders for print, digital and/or preprint advertising are subject to the Terms and Conditions here. These Terms and Conditions may be updated from time to time. Your Insertion Order will be subject to the Terms and Conditions that are in effect on the date of your Insertion Order. By placing an Insertion Order for print, digital and/or preprint advertising, you accept and agree to these Terms and Conditions.