The Los Angeles Times Media Group reaches over 8.6 million Los Angeles consumers every week.
Scarborough Recontact 2013 Release 2
ives comic book, sci-fi and fantasy film fans the opportunity to see their favorites on the big screen, and hear from the visionaries who brought them to life.
The Hero Complex Film Festival gives comic book, sci-fi and fantasy film fans the opportunity to see their favorites on the big screen, and hear from the visionaries who brought them to life. It’s an excellent way to reach a passionate, highly-engaged audience of genre fans and brand yourself alongside some of the biggest names in moviemaking. The Los Angeles Times’ Hero Complex Film Festival blasts into its second super-heroic year with a four-day event featuring eight iconic fan favorites returning to the big screen alongside rare live Q&A sessions with their filmmakers – and a surprise or two – hosted by our pop culture experts. Talent includes Warren Beatty (Dick Tracey), Nicholas Meyer (Star Trek II: The Wrath of Khan), Alex Kurtzman & Roberto Orci (Star Trek), Damon Lindelof (Star Trek), Richard Donner (Superman, Superman II) & Jon Favreau (Iron Man, Iron Man II), and more. The inaugural three-day festival featured discussions with iconic filmmakers Leonard Nimoy (Star Trek IV: The Voyage Home), Christopher Nolan (Insomnia, The Dark Knight) and Ridley Scott (Blade Runner, Alien). Hero Complex Film Festival 2013 [slideshow /]
The Los Angeles Times print and online audience is 56% more likely to have a household income of $250,000+.
Source: Scarborough Los Angeles, CA 2013 Release 2
Reach over 150,000 Angelenos at the Festival of Books.
You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2013 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area.
POI; CDM household counts.
In L.A. DMA alone, Los Angelest Times reaches 2.1MM adults age 25-54 and 2.3 million adults age 18-49.
Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2013 Study R2. Base: L.A. DMA adults.
The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
The Los Angeles Times Media Group over indexes (147) in reaching households planning to lease a luxury vehicle.
Source: Scarborough Custom Recontact Study 2012 Release 2
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: ABC Audit Reports 2013
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