Media Kit - Los Angeles Times Media Group

The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.

ABC Audit Reports, 2012.

The Los Angeles Times Travel section readers are 63% more likely to have visited Asia in the last 3 years than the average adult in the market.

Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.

Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192)

Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).

The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.

Source: Estimated attendance based on prior events

The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.

Sources: ABC Publisher's Statements Sept 2010 for L.A. Times, June 2010 Statement for magazines.

The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.

Source: ABC Audit Reports 2012

The Los Angeles Times Media Group over indexes (147) in reaching households planning to lease a luxury vehicle.

Source: Scarborough Custom Recontact Study 2012 Release 2

Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area.

POI; CDM household counts

You reach more female professionals in the L.A. market advertising in the Sunday Los Angeles Times than in Glamour and Vogue combined.

Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)

Sunday Los Angeles Times readers are 52% more likely to have visited Europe than the average adult in the market.

Source: Scarborough, Los Angeles, CA 2012 Study Release 2.

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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers,
and Hoy Los Angeles and reaches 8.7 million adults weekly, or 64% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2011 Release 2 (Feb 2011 - Jan 2012)