The Los Angeles Times print and online audience is 64% more likely to have a household income of $250,000+.
Source: Scarborough Los Angeles, CA 2014 Release 2.
47% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2014 Study Release 2.
In L.A. DMA alone, Los Angelest Times reaches 2.2MM adults age 25-54 and 2.3 million adults age 18-49.
Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2014 Study R2. Base: L.A. DMA adults.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 80% household penetration in our coverage area.
LA Times Internal Estimate.
Reach over 150,000 Angelenos at the Festival of Books.
Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 39% more likely to be home owners with HHI $100K+, and 83% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2014 Release 2. Los Angeles Times past 7 days print and online audience.
You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.
Sources: AAM Publisher's Statements Sept 2014 for L.A. Times, June 2014 Statement for magazines.
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: AAM Publisher's Statement, September 2014.
The Los Angeles Times Media Group reaches over 6.8 million Los Angeles consumers every week.
Scarborough Recontact 2014 Release 2.
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