Media Kit - Los Angeles Times Media Group

You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.

Source: Scarborough Los Angeles 2011 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.

In L.A. DMA alone, Los Angelest Times reaches 2.2MM adults age 25-54 (54% reach), 1.2 million adults with HHI $100,000 or more (40% reach), and 241,000 adults with home value $1MM or more.

Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2012 Study R2. Base: L.A. DMA adults.

The Los Angeles Times reaches 2.4 million wine consumers.

Source: Scarborough Research, Los Angeles Study 2012 Release 2.

The Sunday Los Angeles Times reaches over 2.0 million adults in the market who have participated in an outdoor sport or activity in the past year.

Source: Scarborough, Los Angeles, CA 2012 Study Release 2

You will reach more professional women online advertising with latimes.com than with COSMOPOLITAN.com, GLAMOUR.com, GQ.com, VOGUE.com, ELLE.com, and InStyle.com combined.

Source: comScore, December 2012.

The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.

Sources: ABC Publisher's Statements Sept 2010 for L.A. Times, June 2010 Statement for magazines.

The Los Angeles Times reaches 2 million beer drinkers.

Source: Scarborough Research, Los Angeles Study 2012 Release 2.

Reach over 150,000 Angelenos at the Festival of Books.

Source: Estimated attendance based on prior events

41% of Los Angeles Times readers have taken a domestic vacation in the past year.

Source: Scarborough, Los Angeles, CA 2012 Study Release 2.

Los Angeles Times Media Group reaches more than 8 million Adults 21+. See more audience stats.

Source: Scarborough Custom Recontact Study 2012 Release 2.

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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers,
and Hoy Los Angeles and reaches 8.7 million adults weekly, or 64% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2011 Release 2 (Feb 2011 - Jan 2012)