You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.
Sources: ABC Publisher's Statements Sept 2013 for L.A. Times, June 2013 Statement for magazines.
The Sunday Los Angeles Times reaches over 2.0 million adults in the market who have participated in an outdoor sport or activity in the past year.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2
The Los Angeles Times Media Group over indexes (147) in reaching households planning to lease a luxury vehicle.
Source: Scarborough Custom Recontact Study 2012 Release 2
Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 34% more likely to be home owners with HHI $100K+, and 75% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2013 Release 2. Los Angeles Times past 7 days print and online audience.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area.
POI; CDM household counts.
Sunday Los Angeles Times readers are 52% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
Los Angeles Times Media Group reaches more than 8 million Adults 21+. See more audience stats.
Source: Scarborough Custom Recontact Study 2013 Release 1
You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2013 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
The Los Angeles Times print and online audience is 56% more likely to have a household income of $250,000+.
Source: Scarborough Los Angeles, CA 2013 Release 2
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