The Los Angeles Times reaches 1.8 million alcoholic spirit drinkers.
Source: Scarborough Research, Los Angeles Study 2012 Release 2.
The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
The Los Angeles Times Travel section readers are 63% more likely to have visited Asia in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2014 Release 1 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
In L.A. DMA alone, Los Angelest Times reaches 2.1MM adults age 25-54 and 2.3 million adults age 18-49.
Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2013 Study R2. Base: L.A. DMA adults.
Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 34% more likely to be home owners with HHI $100K+, and 75% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2013 Release 2. Los Angeles Times past 7 days print and online audience.
The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.
Source: Estimated attendance based on prior events.
A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad on each of the top 5 prime network TV stations combined, or on each of the top 10 local radio stations (morning and afternoon drive) combined.
Source: Scarborough Los Angeles 2014 Release 1 (Los Angeles DMA).
The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 2.
Readers of the Los Angeles Times are 83% more likely to have taken a cruise in the past 3 years than the average adult in the L.A. DMA.
Source: Scarborough Los Angeles, CA 2012 Release 2.
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