The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 2.
The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.
Source: AAM 2013.
Los Angeles Times Media Group reaches more than 8 million Adults 21+. See more audience stats.
Source: Scarborough Custom Recontact Study 2013 Release 1
The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.
Sources: ABC Publisher's Statements Sept 2013 for L.A. Times, June 2013 Statement for magazines.
Los Angeles users have the highest buying power index (218) compared to (203) and (192)
Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).
The Los Angeles Times reaches 2 million beer drinkers.
Source: Scarborough Research, Los Angeles Study 2012 Release 2.
41% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.
Source: Estimated attendance based on prior events.
In L.A. DMA alone, Los Angelest Times reaches 2.1MM adults age 25-54 and 2.3 million adults age 18-49.
Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2013 Study R2. Base: L.A. DMA adults.
You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
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