Media Kit - Los Angeles Times Media Group

You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.

Source: Scarborough Los Angeles 2012 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.

The Los Angeles Times Media Group reaches over 8 million consumers every week.

Scarborough Recontact 2012 Release 2

You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.

Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)

The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers.

Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 2.

You will reach more professional women online advertising with latimes.com than with COSMOPOLITAN.com, GLAMOUR.com, GQ.com, VOGUE.com, ELLE.com, and InStyle.com combined.

Source: comScore, December 2012.

The Los Angeles Times print and online audience is 76% more likely to own a home valued at $1 million+.

Source: Scarborough Los Angeles, CA 2012 Release 2

You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.

Source: Scarborough Los Angeles 2011 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.

The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.

Sources: ABC Publisher's Statements Sept 2010 for L.A. Times, June 2010 Statement for magazines.

The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.

Source: Estimated attendance based on prior events

The Los Angeles Times reaches 1.8 million alcoholic spirit drinkers.

Source: Scarborough Research, Los Angeles Study 2012 Release 2.

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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers,
and Hoy Los Angeles and reaches 8.7 million adults weekly, or 64% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2011 Release 2 (Feb 2011 - Jan 2012)