The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: ABC Audit Reports 2012
Reach over 150,000 Angelenos at the Festival of Books.
Source: Estimated attendance based on prior events
The Los Angeles Times Travel section readers are 63% more likely to have visited Asia in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
Readers of the Los Angeles Times are 83% more likely to have taken a cruise in the past 3 years than the average adult in the L.A. DMA.
Source: Scarborough Los Angeles, CA 2012 Release 2.
The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 2.
The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192)
Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).
The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.
Sources: ABC Publisher's Statements Sept 2010 for L.A. Times, June 2010 Statement for magazines.
A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad during both morning and evening drive times on the top 10 local radio stations combined.
Source: Scarborough Los Angeles 2012 Release 2 (Los Angeles DMA).
The Los Angeles Times print and online audience is 55% more likely to have a household income of $250,000+.
Source: Scarborough Los Angeles, CA 2012 Release 2
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