Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 39% more likely to be home owners with HHI $100K+, and 83% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2014 Release 2. Los Angeles Times past 7 days print and online audience.
Sunday Los Angeles Times readers are 78% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2014 Study Release 2.
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: AAM Publisher's Statement, September 2014.
The Los Angeles Times Media Group reaches over 6.8 million Los Angeles consumers every week.
Scarborough Recontact 2014 Release 2.
A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad on each of the top 5 prime network TV stations combined, or on each of the top 10 local radio stations (morning and afternoon drive) combined.
Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA).
The Los Angeles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.
Source: AAM Publisher's Statement, 2014.
You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 80% household penetration in our coverage area.
LA Times Internal Estimate.
Reach over 150,000 Angelenos at the Festival of Books.
47% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2014 Study Release 2.
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