The Los Angeles Times reaches 2 million beer drinkers.
Source: Scarborough Research, Los Angeles Study 2012 Release 2.
The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.
Source: Estimated attendance based on prior events.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area.
POI; CDM household counts.
Los Angeles Times Media Group reaches more than 6.8 million Adults in L.A.DMA. See more audience stats.
Source: Scarborough Custom Recontact Study 2014 Release 1
You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2013 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
41% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 2.
Sunday Los Angeles Times readers are 52% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
Readers of the Los Angeles Times are 83% more likely to have taken a cruise in the past 3 years than the average adult in the L.A. DMA.
Source: Scarborough Los Angeles, CA 2012 Release 2.
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