Media Kit - Los Angeles Times Media Group

You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.

Source: Scarborough Los Angeles 2011 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.

The Los Angeles Times Media Group reaches over 8 million consumers every week.

Scarborough Recontact 2012 Release 2

The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.

Source: ABC Audit Reports 2012

The Los Angeles Times reaches 2.4 million wine consumers.

Source: Scarborough Research, Los Angeles Study 2012 Release 2.

The Los Angeles Times print and online audience is 76% more likely to own a home valued at $1 million+.

Source: Scarborough Los Angeles, CA 2012 Release 2

You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.

Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)

The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.

ABC Audit Reports, 2012.

Reach over 150,000 Angelenos at the Festival of Books.

Source: Estimated attendance based on prior events

A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad during both morning and evening drive times on the top 10 local radio stations combined.

Source: Scarborough Los Angeles 2012 Release 2 (Los Angeles DMA).

You will reach more professional women online advertising with latimes.com than with COSMOPOLITAN.com, GLAMOUR.com, GQ.com, VOGUE.com, ELLE.com, and InStyle.com combined.

Source: comScore, December 2012.

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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers,
and Hoy Los Angeles and reaches 8.7 million adults weekly, or 64% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2011 Release 2 (Feb 2011 - Jan 2012)