A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad on each of the top 5 prime network TV stations combined, or on each of the top 10 local radio stations (morning and afternoon drive) combined.
Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA).
Reach over 150,000 Angelenos at the Festival of Books.
47% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2014 Study Release 2.
In L.A. DMA alone, Los Angelest Times reaches 2.2MM adults age 25-54 and 2.3 million adults age 18-49.
Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2014 Study R2. Base: L.A. DMA adults.
Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 39% more likely to be home owners with HHI $100K+, and 83% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2014 Release 2. Los Angeles Times past 7 days print and online audience.
You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
The Los Angeles Times print and online audience is 64% more likely to have a household income of $250,000+.
Source: Scarborough Los Angeles, CA 2014 Release 2.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 80% household penetration in our coverage area.
LA Times Internal Estimate.
The Los Angeles Times Media Group reaches over 6.8 million Los Angeles consumers every week.
Scarborough Recontact 2014 Release 2.
Sunday Los Angeles Times readers are 78% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2014 Study Release 2.
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