| The Los Angeles Times Travel section readers are 63% more likely to have visited Asia in the last 3 years than the average adult in the market. |
| The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market. |
| Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area. |
| Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192) |
| A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad during both morning and evening drive times on the top 10 local radio stations combined. |
| The Los Angeles Times print and online audience is 55% more likely to have a household income of $250,000+. |
| Los Angeles Times Media Group reaches more than 8 million Adults 21+. See more audience stats. |
| The Los Angeles Times Media Group reaches over 8 million consumers every week. |
| The Los Angeles Times print and online audience is 76% more likely to own a home valued at $1 million+. |
| You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX. |
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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers,
and Hoy Los Angeles and reaches 8.7 million adults weekly, or 64% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2011 Release 2 (Feb 2011 - Jan 2012)
© 2013 Los Angeles Times Communications LLC