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A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad during both morning and evening drive times on the top 10 local radio stations combined.
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Source: Scarborough Los Angeles 2012 Release 2 (Los Angeles DMA).
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The Los Angeles Times reaches 2.4 million wine consumers.
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Source: Scarborough Research, Los Angeles Study 2012 Release 2.
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You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
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Source: Scarborough Los Angeles 2011 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
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The Los Angeles Times Travel section readers are 63% more likely to have visited Asia in the last 3 years than the average adult in the market.
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Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
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The Los Angeles Times reaches 1.8 million alcoholic spirit drinkers.
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Source: Scarborough Research, Los Angeles Study 2012 Release 2.
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The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers.
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Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 2.
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You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.
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Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
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The Los Angeles Times print and online audience is 76% more likely to own a home valued at $1 million+.
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Source: Scarborough Los Angeles, CA 2012 Release 2
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The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.
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Sources: ABC Publisher's Statements Sept 2010 for L.A. Times, June 2010 Statement for magazines.
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The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
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Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
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