The Los Angeles Times Travel section readers are 63% more likely to have visited Asia in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area.
POI; CDM household counts
Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192)
Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).
A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad during both morning and evening drive times on the top 10 local radio stations combined.
Source: Scarborough Los Angeles 2012 Release 2 (Los Angeles DMA).
The Los Angeles Times print and online audience is 55% more likely to have a household income of $250,000+.
Source: Scarborough Los Angeles, CA 2012 Release 2
Los Angeles Times Media Group reaches more than 8 million Adults 21+. See more audience stats.
Source: Scarborough Custom Recontact Study 2012 Release 2.
The Los Angeles Times Media Group reaches over 8 million consumers every week.
Scarborough Recontact 2012 Release 2
The Los Angeles Times print and online audience is 76% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2012 Release 2
You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2011 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
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