| The Los Angeles Times print and online audience is 76% more likely to own a home valued at $1 million+. |
| You reach more female professionals in the L.A. market advertising in the Sunday Los Angeles Times than in Glamour and Vogue combined. |
| You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX. |
| Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area. |
| A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad during both morning and evening drive times on the top 10 local radio stations combined. |
| The Los Angeles Times reaches 2 million beer drinkers. |
| The Sunday Los Angeles Times reaches over 2.0 million adults in the market who have participated in an outdoor sport or activity in the past year. |
| Los Angeles Times Media Group reaches more than 8 million Adults 21+. See more audience stats. |
| Readers of the Los Angeles Times are 83% more likely to have taken a cruise in the past 3 years than the average adult in the L.A. DMA. |
| The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined. |
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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers,
and Hoy Los Angeles and reaches 8.7 million adults weekly, or 64% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2011 Release 2 (Feb 2011 - Jan 2012)
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