Sunday Los Angeles Times readers are 52% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
The Los Angeles Times reaches 1.8 million alcoholic spirit drinkers.
Source: Scarborough Research, Los Angeles Study 2012 Release 2.
Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 34% more likely to be home owners with HHI $100K+, and 75% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2013 Release 2. Los Angeles Times past 7 days print and online audience.
The Sunday Los Angeles Times reaches over 2.0 million adults in the market who have participated in an outdoor sport or activity in the past year.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2
The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.
Sources: ABC Publisher's Statements Sept 2013 for L.A. Times, June 2013 Statement for magazines.
The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 2.
The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.
Source: Estimated attendance based on prior events.
The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.
Source: AAM 2013.
The Los Angeles Times print and online audience is 56% more likely to have a household income of $250,000+.
Source: Scarborough Los Angeles, CA 2013 Release 2
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