| The Los Angeles Times reaches 1.8 million alcoholic spirit drinkers. |
| The Los Angeles Times Travel section readers are 63% more likely to have visited Asia in the last 3 years than the average adult in the market. |
| The Los Angeles Times print and online audience is 55% more likely to have a household income of $250,000+. |
| You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX. |
| The Los Angeles Times Media Group reaches over 8 million consumers every week. |
| Readers of the Los Angeles Times are 83% more likely to have taken a cruise in the past 3 years than the average adult in the L.A. DMA. |
| You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined. |
| You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX. |
| Sunday Los Angeles Times readers are 52% more likely to have visited Europe than the average adult in the market. |
| The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers. |
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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers,
and Hoy Los Angeles and reaches 8.7 million adults weekly, or 64% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2011 Release 2 (Feb 2011 - Jan 2012)
© 2013 Los Angeles Times Communications LLC