47% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2014 Study Release 2.
You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
Sunday Los Angeles Times readers are 78% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2014 Study Release 2.
The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.
Sources: AAM Publisher's Statements Sept 2014 for L.A. Times, June 2014 Statement for magazines.
Reach over 150,000 Angelenos at the Festival of Books.
The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.
Source: AAM Publisher's Statement, 2014.
Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 39% more likely to be home owners with HHI $100K+, and 83% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2014 Release 2. Los Angeles Times past 7 days print and online audience.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 80% household penetration in our coverage area.
LA Times Internal Estimate.
The Los Angeles Times Media Group reaches over 6.8 million Los Angeles consumers every week.
Scarborough Recontact 2014 Release 2.
A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad on each of the top 5 prime network TV stations combined, or on each of the top 10 local radio stations (morning and afternoon drive) combined.
Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA).
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