41% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192)
Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).
The Sunday Los Angeles Times reaches over 2.0 million adults in the market who have participated in an outdoor sport or activity in the past year.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: ABC Audit Reports 2013
In L.A. DMA alone, Los Angelest Times reaches 2.1MM adults age 25-54 and 2.3 million adults age 18-49.
Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2013 Study R2. Base: L.A. DMA adults.
You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2013 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
The Los Angeles Times Media Group over indexes (147) in reaching households planning to lease a luxury vehicle.
Source: Scarborough Custom Recontact Study 2012 Release 2
Sunday Los Angeles Times readers are 52% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
The Los Angeles Times reaches 1.8 million alcoholic spirit drinkers.
Source: Scarborough Research, Los Angeles Study 2012 Release 2.
The Los Angeles Times Media Group reaches over 8.6 million Los Angeles consumers every week.
Scarborough Recontact 2013 Release 2
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