Sunday Los Angeles Times readers are 45% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2011 Study Release 2
You reach more female professionals in the L.A. market advertising in the Sunday Los Angeles Times than in Glamour and Vogue combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
You reach more sports-minded people in L.A. advertising in the Sunday Los Angeles Times than you do in ESPN the Magazine and Sports Illustrated combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192)
Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: ABC Audit Reports 2009
The Los Angeles Times Travel section readers are 30% more likely to have visited Asia in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2011 Release 2
Reach over 140,000 Angelenos at the Festival of Books.
Source: Estimated attendance based on prior events
KTLA is seen in 4.3 million homes across the L.A. DMA.
Source: Los Angeles Nielsen Jan '09 VIP Report
The Sunday Los Angeles Times reaches over 2.5 million adults in the market who have participated in an outdoor sport or activity in the past year.
Source: Scarborough, Los Angeles, CA 2011 Study Release 2
The Los Angeles Times Media Group reaches 4 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2011 Release 2.
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