The Los Angeles Times reaches 1.8 million alcoholic spirit drinkers.
Source: Scarborough Research, Los Angeles Study 2012 Release 2.
The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
In L.A. DMA alone, Los Angelest Times reaches 2.1MM adults age 25-54 and 2.3 million adults age 18-49.
Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2013 Study R2. Base: L.A. DMA adults.
The Hero Complex Film Festival gives comic book, sci-fi and fantasy film fans the opportunity to see their favorites on the big screen, and hear from the visionaries who brought them to life.
The Hero Complex Film Festival gives comic book, sci-fi and fantasy film fans the opportunity to see their favorites on the big screen, and hear from the visionaries who brought them to life. It’s an excellent way to reach a passionate, highly-engaged audience of genre fans and brand yourself alongside some of the biggest names in moviemaking. The Los Angeles Times’ Hero Complex Film Festival blasts into its second super-heroic year with a four-day event featuring eight iconic fan favorites returning to the big screen alongside rare live Q&A sessions with their filmmakers – and a surprise or two – hosted by our pop culture experts. Talent includes Warren Beatty (Dick Tracey), Nicholas Meyer (Star Trek II: The Wrath of Khan), Alex Kurtzman & Roberto Orci (Star Trek), Damon Lindelof (Star Trek), Richard Donner (Superman, Superman II) & Jon Favreau (Iron Man, Iron Man II), and more. The inaugural three-day festival featured discussions with iconic filmmakers Leonard Nimoy (Star Trek IV: The Voyage Home), Christopher Nolan (Insomnia, The Dark Knight) and Ridley Scott (Blade Runner, Alien). Hero Complex Film Festival 2013 [slideshow /]
Readers of the Los Angeles Times are 83% more likely to have taken a cruise in the past 3 years than the average adult in the L.A. DMA.
Source: Scarborough Los Angeles, CA 2012 Release 2.
A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad on each of the top 5 prime network TV stations combined, or on each of the top 10 local radio stations (morning and afternoon drive) combined.
Source: Scarborough Los Angeles 2014 Release 1 (Los Angeles DMA).
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: ABC Audit Reports 2013
The Los Angeles Times Media Group over indexes (147) in reaching households planning to lease a luxury vehicle.
Source: Scarborough Custom Recontact Study 2012 Release 2
Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 34% more likely to be home owners with HHI $100K+, and 75% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2013 Release 2. Los Angeles Times past 7 days print and online audience.
The Los Angeles Times Media Group reaches over 8.6 million Los Angeles consumers every week.
Scarborough Recontact 2013 Release 2
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