Media Kit - Los Angeles Times Media Group

The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.

ABC Audit Reports, 2012.

Reach over 150,000 Angelenos at the Festival of Books.

Source: Estimated attendance based on prior events

The Los Angeles Times Travel section readers are 63% more likely to have visited Asia in the last 3 years than the average adult in the market.

Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.

Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area.

POI; CDM household counts

You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.

Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)

Readers of the Los Angeles Times are 83% more likely to have taken a cruise in the past 3 years than the average adult in the L.A. DMA.

Source: Scarborough Los Angeles, CA 2012 Release 2.

The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.

Source: ABC Audit Reports 2012

You will reach more professional women online advertising with latimes.com than with COSMOPOLITAN.com, GLAMOUR.com, GQ.com, VOGUE.com, ELLE.com, and InStyle.com combined.

Source: comScore, December 2012.

The Los Angeles Times reaches 2.4 million wine consumers.

Source: Scarborough Research, Los Angeles Study 2012 Release 2.

You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.

Source: Scarborough Los Angeles 2012 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.

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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers,
and Hoy Los Angeles and reaches 8.7 million adults weekly, or 64% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2011 Release 2 (Feb 2011 - Jan 2012)