The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.
Source: Estimated attendance based on prior events.
The Los Angeles Times Media Group over indexes (147) in reaching households planning to lease a luxury vehicle.
Source: Scarborough Custom Recontact Study 2012 Release 2
Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192)
Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).
The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 2.
The Los Angeles Times Media Group reaches over 8.6 million Los Angeles consumers every week.
Scarborough Recontact 2013 Release 2
You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2013 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad on each of the top 5 prime network TV stations combined, or on each of the top 10 local radio stations (morning and afternoon drive) combined.
Source: Scarborough Los Angeles 2013 Release 2 (Los Angeles DMA).
The Los Angeles Times reaches 1.8 million alcoholic spirit drinkers.
Source: Scarborough Research, Los Angeles Study 2012 Release 2.
In L.A. DMA alone, Los Angelest Times reaches 2.1MM adults age 25-54 and 2.3 million adults age 18-49.
Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2013 Study R2. Base: L.A. DMA adults.
The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.
Source: AAM 2013.
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