The Los Angeles Times Travel section readers are 63% more likely to have visited Asia in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
Los Angeles Times Media Group reaches more than 6.8 million Adults in L.A.DMA. See more audience stats.
Source: Scarborough Custom Recontact Study 2014 Release 1
You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2014 Release 1 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area.
POI; CDM household counts.
The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.
Source: Estimated attendance based on prior events.
You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2013 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.
Source: AAM 2013.
The Los Angeles Times Image section has a higher circulation in California than the leading women’s style publications.
Sources: ABC Publisher's Statements Sept 2013 for L.A. Times, June 2013 Statement for magazines.
Reach over 150,000 Angelenos at the Festival of Books.
41% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
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