You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: AAM Publisher's Statement, September 2014.
Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 39% more likely to be home owners with HHI $100K+, and 83% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2014 Release 2. Los Angeles Times past 7 days print and online audience.
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 80% household penetration in our coverage area.
LA Times Internal Estimate.
In L.A. DMA alone, Los Angelest Times reaches 2.2MM adults age 25-54 and 2.3 million adults age 18-49.
Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2014 Study R2. Base: L.A. DMA adults.
A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad on each of the top 5 prime network TV stations combined, or on each of the top 10 local radio stations (morning and afternoon drive) combined.
Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA).
Sunday Los Angeles Times readers are 78% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2014 Study Release 2.
The Los Angeles Times print and online audience is 64% more likely to have a household income of $250,000+.
Source: Scarborough Los Angeles, CA 2014 Release 2.
Reach over 150,000 Angelenos at the Festival of Books.
47% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2014 Study Release 2.
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