Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 34% more likely to be home owners with HHI $100K+, and 75% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2013 Release 2. Los Angeles Times past 7 days print and online audience.
Readers of the Los Angeles Times are 83% more likely to have taken a cruise in the past 3 years than the average adult in the L.A. DMA.
Source: Scarborough Los Angeles, CA 2012 Release 2.
41% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
The Los Angeles Times Media Group reaches over 8.6 million Los Angeles consumers every week.
Scarborough Recontact 2013 Release 2
Sunday Los Angeles Times readers are 52% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
Los Angeles Times Media Group reaches more than 6.8 million Adults in L.A.DMA. See more audience stats.
Source: Scarborough Custom Recontact Study 2014 Release 1
ives comic book, sci-fi and fantasy film fans the opportunity to see their favorites on the big screen, and hear from the visionaries who brought them to life.
The Hero Complex Film Festival gives comic book, sci-fi and fantasy film fans the opportunity to see their favorites on the big screen, and hear from the visionaries who brought them to life. It’s an excellent way to reach a passionate, highly-engaged audience of genre fans and brand yourself alongside some of the biggest names in moviemaking. The Los Angeles Times’ Hero Complex Film Festival blasts into its second super-heroic year with a four-day event featuring eight iconic fan favorites returning to the big screen alongside rare live Q&A sessions with their filmmakers – and a surprise or two – hosted by our pop culture experts. Talent includes Warren Beatty (Dick Tracey), Nicholas Meyer (Star Trek II: The Wrath of Khan), Alex Kurtzman & Roberto Orci (Star Trek), Damon Lindelof (Star Trek), Richard Donner (Superman, Superman II) & Jon Favreau (Iron Man, Iron Man II), and more. The inaugural three-day festival featured discussions with iconic filmmakers Leonard Nimoy (Star Trek IV: The Voyage Home), Christopher Nolan (Insomnia, The Dark Knight) and Ridley Scott (Blade Runner, Alien). Hero Complex Film Festival 2013 [slideshow /]
The Los Angeles Times Media Group reaches over 5 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 2.
The Los Angeles Times Media Group over indexes (147) in reaching households planning to lease a luxury vehicle.
Source: Scarborough Custom Recontact Study 2012 Release 2
The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.
Source: AAM 2013.
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